Understand new technologies and online panel relationships

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course enables you to understand how to best build, develop and maintain online panels or communities using the latest techniques. It covers the implications of Web 2.0 for research, as well as options for software and how to resource an online panel or community (both in-house and externally).

We’ll focus primarily on case studies from the UK market (with some international case studies where relevant), and will cover client-based panels, both those run internally and through third parties (as opposed to access panels).

Learning outcomes
  • The benefits and challenges of online panels and communities
  • How to set-up an online panel or community
  • Panellist and community member lifestage and best practice for engagement
  • How best to communicate with panellists and community members – the usefulness of newsletters, online forums etc.
  • How to engage client-side stakeholders in a community model and complete the two-way relationship
Who will benefit

Those running/using a panel or community, in the process of setting one up, or thinking about doing so.

Testimonials
Great day to build new and existing knowledge.

Peter Lamy, 4sight Ltd
02 December 2016

Best MRS course so far.

Briar Harte, OVO Energy
02 December 2016

Worthwhile use of my time.

Katy Foulds, DVLA
02 December 2016

Covered a lot, good base for clients.

15 April 2016

Excellent day of training, which has given me loads of things to think about when setting up our own panel at BMG Research.

Lauren Harris, BMG Research
15 April 2016

Very engaging and informative.

Michael Taggart, Royal London Group,
04 December 2015

A general overview of panels and communities best suited for those with no prior experience in the area.

Ken Larson
04 December 2015

No Biography Available
Live Session 1

09:30 - 10:00      Introduction

10:00 - 10:30      How to set up & run a panel

Live Session 2

10:50 - 11:20      How to motivate panellists and monitor quality

11:20 - 12:00      Importance of making surveys more engaging

Live Session 3

13:00 – 14:15     Long-term communities       

14:15 - 14:30      Community hands-on

Live Session 4

14:45 – 15:00     Short-term communities

15:00 - 15:15      Online ethnography

Live session 5

15:30 - 15:45      Community engagement

15:45 - 16:00      Community panels

16:00 - 16:15      Closing Q&A


Additional Information

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