Social Media in Market Research

Use social networks and communities to access respondents

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course enables you to develop an awareness of how social media and its associated techniques are being used in market research. By the end of the course, you will be able recognise, understand and use a whole range of tools and techniques, for example online communities – the fastest growing online research technique.

In these times of change, the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” – this one-day course will help create prepared minds.

Learning outcomes

• Social listening/mining/monitoring techniques
• Research communities for market research
• Co-creation and market research
• Social Networks as a tool for research
• Measurement of social media campaigns
• Quantitative and qualitative uses of social media

Who would benefit

Researchers who wish to embrace the changes and opportunities being created by social media.

Testimonials

“Very informative & enjoyable.  A good overview into all aspects of socal media in market research.”

Ellen Robinson, Danone
03 October 2019

“Informative, well-presented and very interesting.”

Lizzy Gill,  IPSOS MORI
03 October 2019

“Enlightening, informative & gave practical guidance.”

Sheila Hardwick

“Good overview of techniques, benefits and how they are evolving.”

Jane Breeze, HMRC

“Informative and well structured.”

Cordelia Hay, ComRes

“Really helpful insights and practical advise.”

Lucy Beesley, Frank Research

“Well planned, informative and enjoyable.”

Sonia Maqsood, UNUM