Use social networks and communities to access respondents

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course enables you to develop an awareness of how social media and its associated techniques are being used in market research. By the end of the course, you will be able recognise, understand and use a whole range of tools and techniques, for example online communities – the fastest growing online research technique.

In these times of change, the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” – this one-day course will help create prepared minds.

Learning outcomes
  • Social listening/mining/monitoring techniques
  • Research communities for market research
  • Co-creation and market research
  • Social Networks as a tool for research
  • Measurement of social media campaigns
  • Quantitative and qualitative uses of social media
Who would benefit

Researchers who wish to embrace the changes and opportunities being created by social media.

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.

“Very informative & enjoyable.  A good overview into all aspects of socal media in market research.”

Ellen Robinson, Danone
03 October 2019

“Informative, well-presented and very interesting.”

Lizzy Gill,  IPSOS MORI
03 October 2019

“Enlightening, informative & gave practical guidance.”

Sheila Hardwick

“Good overview of techniques, benefits and how they are evolving.”

Jane Breeze, HMRC

“Informative and well structured.”

Cordelia Hay, ComRes

“Really helpful insights and practical advise.”

Lucy Beesley, Frank Research

“Well planned, informative and enjoyable.”

Sonia Maqsood, UNUM

Ray is the author of The Handbook of Mobile Market Research, The Handbook of Online
and Social Media Research and the #IPASOCIALWORKS Guide to Measuring Not
Counting, the founder of, editor of the ESOMAR book Answers to
Contemporary Market Research Questions, a content author for the University of
Georgia’s Principles of Market Research course and is the Managing Director of
The Future Place, a UK-based consultancy, specialising in training.Ray
has spent the last 35 years at the intersection of innovation, technology, and
market research, during which time Ray has held director level positions with
Vision Critical, Virtual Surveys, The Research Business, Millward Brown,
Sandpiper and IntelliQuest.

Ray sees his mission as “Have fun, help people, pursue knowledge, and try to make some money along the way”

Additional Information

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