Apply behavioural science to better understand and influence behaviour

Overview
Behavioural science has gone mainstream. Books like ‘Freakonomics’, ‘Predictably Irrational’, ‘Nudge’ and ‘Thinking Fast and Slow’ have created a surge of interest in the principles and ideas from the fields of behavioural economics and, more widely, behavioural science.

It’s now a must for anyone seriously interested in the business of changing behaviour to be competent and up to speed with the latest behavioural thinking and how it can be practically applied. This course does just that.

Before the training, you’ll be asked to think about a behaviour that you’ve tried to influence in the past – it might be, for example, changing shoppers' store choice, getting customers to adopt a new product/service, increasing healthier lifestyle choices or promoting pro-environmental behaviours. We’ll discuss your experiences as a starting point for what follows.

Learning outcomes:

  • Knowledge of the principles and latest insights from behavioural science – replacing traditional thinking
  • Emerging insights from behavioural science into how people actually make decisions
  • The most common decision-making ‘shortcuts’ and biases that affect behaviour
  • How to audit and map the decision-making process to uncover key heuristics, behavioural influences and bottlenecks
  • Actionable behaviour change tactics and ‘nudging’ concepts to apply in the real world
  • A framework and tactics for designing effective behavioural interventions along with real-world case studies

Who will benefit
Anyone involved or interested in better understanding and influencing behaviour (consumers, customers or citizens): from researchers and strategists, to marketers, planners and policymakers. The course will benefit those looking for an introduction to these popular fields, as well as those who want to advance their knowledge and keep pace with the latest thinking, strategies and tactics for behaviour change.

Testimonials
"Brilliant!  I learnt a lot about how to breakdown a behavioural science approach and will use this back at work."

Jessica Rees, Ofcom
07 November 2019

"Insightful, helpful, useful and exciting."

Laura Treasure, Welsh Water
07 November 2019

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Benjamin Buckby, Founder & CEO of peasee
 
Benjamin is the founder of peasee and an award-winning behavioural designer, helping companies make it easier for their customers and employees to make better choices.
 
He has over 12 years' experience applying behavioural science to design effortless experiences, communications, products, and services for the likes of HSBC, Telefonica, Centrica, AstraZeneca, and Co-op. In this time, Benjamin has won a Nudge Award (the world's first behaviour change awards), been voted Most Inspiring Agency Speaker Finalist at the AURAs, shortlisted for the AQR Qualitative Excellence Award, and chaired the MRS Behavioural Science Summit for two years running.
 
Having set up and grown behavioural science teams for two other companies, he is now running his own behavioural design startup. And regularly delivers training in applied behavioural science and behaviour change on behalf of MRS for research and insight professionals, as well as Company Partners.

Additional Information

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