Enhance your market research proficiency and stay ahead in the AI revolution with ChatGPT.

Ready to unlock the transformative potential of AI in market research? This comprehensive, interactive course delves into the functionalities and applications of ChatGPT, a cutting-edge AI model developed by OpenAI, specifically for market research. With AI making a significant impact across various fields, mastering ChatGPT equips you with the competitive edge needed in deciphering consumer data and behaviour.

Over the session, you'll dive into the world of AI, starting with an introduction to Large Language Models (LLMs) and other AIs. We'll discuss their strengths, limitations, and the crucial aspects of data security and privacy. You'll learn the art of prompt engineering and the concept of reflective cycles.

Further, you'll explore practical applications of ChatGPT in both quantitative and qualitative data analysis. We'll delve into the OpenAI APIs and Python, setting you up to take your AI capabilities to the next level. The course will round off with a look at future trends, such as Co-pilot, O365 assistant, Google Bard, and more, keeping you abreast of the evolving AI landscape in market research.


AI funding available

New funding for up to 50% of the cost of training employees in AI skills is now available. Run by the Department for Science, Innovation & Technology, the fund is available for applications until the 31 May 2024 and is aimed at SMEs in the professional and business services sector. Please see details on how apply here.

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