This event has taken place
Online
Virtual training course
£645 + VAT
£945 + VAT
£645 + VAT
Accelerate your capabilities in commercial thinking and storytelling
The research industry is under great pressure to deliver business impact and return on investment. Research agencies are recognising the need to upskill their teams to build relationships that protect existing revenue and help develop new business.
Commercial storytelling can enable researchers to better access and influence business decision making. In this masterclass, we help you to apply broader commercial thinking and communication skills to improve the quality of consulting to your clients.
We run the training sessions in a workshop style, using different frameworks and toolkits to apply the skills to real-life business scenarios, while also helping you to develop individual action plans. We provide one-to-one coaching and constructive feedback throughout the process so that you can apply the thinking to practical tasks.
Research managers and directors who are responsible for client relationships and insight delivery, but looking to improve the quality of the consulting they offer to influence wider business decision-making.
Hadi Hedayati-Rad, Western Union
November 2016
Kirsty Henthorne, Bloom
November 2016
Anthony Shephard, Mustard Research
November 2016
Mary Battley, Mary Battley Research
November 2016
Jemma Ralton, Leo Bennett Ltd
May 2016
Richard Smith, BDRC
May 2016
David Kinchin, TelecityGroup
May 2016
Elisabeth Mary, Telefonica O2 UK Ltd
May 2016
Zara Bryson, Starcom MediaVest Group
May 2016
Day 1: Creating insight led stories to avoid information overload
09.30 – 10.30: Story planning and aligning the premise with audience needs
10.30 – 11.00 : Break
11.00 – 12.00: Developing a compelling narrative to transform 1000’s data points into a story
12.00 – 14.00: Lunch
14.00 - 15.00: Structuring your storyboard to manage data overload
15.00 – 15.30: Break
15.30 - 16.30: Sharing our story on a page, Q&A, and assignment setting for the course
Day 2: Bringing your stories to life to engage stakeholders
09.30 – 10.30: Output classification and selecting the right tool/media for the job
10.30 – 11.00: Break
11.00 – 12.00: Copywriting compelling headlines and hooks for your story
12.00 – 14.00: Lunch
14.00 – 15.00: Beyond PowerPoint - developing multi-media executional toolkits to cut through
15.00 – 15.30: Break
15.30 - 16.30: Finalising stories to share, Q&A and action plans
This event has taken place
Online
Virtual training course
£645 + VAT
£945 + VAT
£645 + VAT
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