This event has taken place
£645 + VAT
£945 + VAT
£645 + VAT
Accelerate capabilities in commercial thinking and storytelling in this comprehensive 2 day training.
Commercial Storytelling can assist researchers to better access and influence business decision making.
Drawing on a wide and varied toolkit from intelligence, communications and consulting, this training programme focuses on 3 core pillars:
Level:
Masterclass
Who will benefit from this course?
The programme will benefit Research Managers and Directors who are already responsible for client relationships and insight delivery, but are looking to improve the quality of the consulting they are able to offer to their clients to influence wider business decision making.
Aims and objectives:
The research industry is under great pressure to deliver business impact and perceived return on investment. Research agencies are recognising the need to upskill their teams to avoid the commoditisation trap and to provide partnership relationships that protect existing revenue and develop new business through reputation and client advocacy.
The aim of the ‘Unlock the Story’ Masterclass is to help researchers apply broader commercial thinking and communication skills to improve the quality of consulting to their clients.
The core objectives of the programme are to:
Learning outcomes:
Hadi Hedayati-Rad, Western Union
November 2016
Kirsty Henthorne, Bloom
November 2016
Anthony Shephard, Mustard Research
November 2016
Mary Battley, Mary Battley Research
November 2016
Jemma Ralton, Leo Bennett Ltd
May 2016
Richard Smith, BDRC
May 2016
David Kinchin, TelecityGroup
May 2016
Elisabeth Mary, Telefonica O2 UK Ltd
May 2016
Zara Bryson, Starcom MediaVest Group
May 2016
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