Find out how senior insight and marketing professionals of global brands change their strategies to connect better with the emerging NextGen (Millennials and GenZ).

In today's post-truth society, change comes rapidly and often unexpectedly. How do brands speed up their strategies to get ready for the next decade? Based on dozens of international expert interviews with senior marketing and insights executives of renowned brands, Joeri Van den Bergh - author of How Cool Brands Stay Hot - reveals the brands that bound beyond disruption.

Displayed pricing is for a season ticket to register for all training webinars. Please see below for individual webinar pricing.

Who will find it useful
The session is appropriate for CMI, Marketing, Branding & Innovation disciplines of any level.

Objectives and Learning Outcomes
You will learn

  • How a changing world and shifting demographics are transforming branding as we know it
  • How NextGen's agile mindset is influencing innovation and communication
  • How brands should reboot and re-consider their positioning


Presenter: Joeri Van den Bergh
Joeri is author of How Cool Brands Stay Hot, the best-selling marketing book that has been awarded Marketing Book of the Year by Expert Marketer. He is co-founder, managing partner and NxtGen expert at InSites Consulting, a 'new generation' research agency. He has extensive experience of branding, marketing and advertising to kids, teens and young adults. His clients include eBay, Coca-Cola, Spotify, Red Bull, IKEA, AXA, Converse and Unilever.

Individual ticket pricing
  • Company Partner/Members £25 + VAT
  • Non-members £30 + VAT

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Additional Information

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