Course context

What do you want people to do as a result of what they read?

Good writing lies at the heart of market research. From project documents and business correspondence through to research reports and articles, everything we write is designed to elicit a response from our readers. However, at a time when everyone receives so much written information, how can you make sure that your document is the one that will have an impact on the reader?

This session looks at how you can shape your writing to achieve the results you need. It guides you through the key principles of effective writing, and helps you to identify how you can adapt your own writing style to meet the needs of diverse audiences.

The session is highly practical. You will be examining the key features of texts to see how they work, and you will have the opportunity to apply these principles to your own writing.


Business Skills

Who will benefit from this course?

This course is for anyone who has to produce written documents in the course of their work, including those who have to write for diverse or large audiences. It will focus primarily on documents for a wide audience, including reports and articles. However, it will also help you adjust your writing to the needs of different groups.

Aims and objectives

By the end of the workshop, you will be able to apply the principles of effective writing to your own work. This involves:

  • identifying your audience(s) and their expectations of a piece of writing
  • selecting the most appropriate writing style to elicit the response you want
  • structuring your writing to achieve the result you want
  • adapting a text to meet the needs of different audiences

Please note:

Participants are asked to bring along a piece of writing that they are working on or that they would like to improve. There will be opportunities throughout the session to reflect on and develop this piece of writing.


Karen Adams


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

No Biography Available

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.