Course context

What do you want people to do as a result of what they read?

Goodwriting lies at the heart of market research. From project documents andbusiness correspondence through to research reports and articles, everything wewrite is designed to elicit a response from our readers. However, at a timewhen everyone receives so much written information, how can you make sure thatyour document is the one that will have an impact on the reader?

Thissession looks at how you can shape your writing to achieve the results you need. Itguides you through the key principles of effective writing, and helps you toidentify how you can adapt your own writing style to meet the needs of diverseaudiences.

Thesession is highly practical. You will be examining the key features of texts tosee how they work, and you will have the opportunity to apply these principlesto your own writing.



Who will benefit from thiscourse?

This course is for anyone who has to produce writtendocuments in the course of their work, including those who have to write fordiverse or large audiences. It will focus primarily on documents for a wideaudience, including reports and articles. However, it will also help you adjustyour writing to the needs of different groups.

Aims and objectives

By the end of the workshop, you will be able to applythe principles of effective writing to your own work. This involves:

  • identifying your audience(s) and theirexpectations of a piece of writing
  • selecting the most appropriate writingstyle to elicit the response you want
  • structuring your writing to achieve theresult you want
  • adapting a text to meet the needs ofdifferent audiences

Please note:

Participantsare asked to bring along a piece of writing that they are working on or thatthey would like to improve. There will be opportunities throughout the sessionto reflect on and develop this piece of writing.




The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

No Biography Available

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.