Develop and apply your skills for a keener business awareness

MRS Summer School is a 3-day intensive masterclass aimed at researchers with 2 years’ experience or more. The programme enables delegates to develop more advanced research skills plus a keener commercial awareness.

"It is important to develop key talent and the MRS Summer School enables us to ‘hot house’ our emerging managers. With its focus on the key research disciplines, it gives employees focused time away from the office to develop deeper knowledge as well as connect with peers,"
Crispin Beale, Chief Executive of Chime Insight & Engagement Group

Combining expert trainers and MRS’s experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 3-day programme.

Learning outcomes

By the end of the course, delegates should be able to:

  • identify clearly how research can support decision making in a wide range of business contexts
  • demonstrate a full understanding of the underlying principles to a range of research problems
  • make appropriate, well-argued choices for the design and conduct of research projects for a range of business situations including product development, branding, customer relationships and segmentation
  • understand and apply approaches to the analysis and interpretation of research data
  • present findings and recommendations in ways which provide maximum insight to the decision-making 
Course content
Day 1:
  • The End Game: Getting Research Actioned - Mike Taylor, Vodafone
  • Product Development - Helen Wing, Ipsos
  • The Changing World of Customer Relationships & their implications for market research - Paul Szwarc, Independent Consultant
Day 2:
  • Applying Statistics to Market Research - Martin van Staveren, Kantar Media 
  • Segmentation - Jonathan Fletcher, Illuminas
  • Master-class: New Perspectives on Research - Jon Beaumont, Join the Dots
Day 3:
  • Communicating the Message - Daniel Wain, Daniel Wain Consulting
  • Brand Research - Alexa Arrowsmith, Monkey See
  • A Strategic Framework for Business Issues - Caroline Florence, Insight Narrator
Who will benefit?

This course will benefit research practitioners and research users who already have a sound grasp of research methods and techniques but want to take their understanding to a more strategic level.

Testimonials

“A really useful 3 days, helping improve my knowledge of what else is out there.”

Lindsay Weisberg, News UK

28 - 30 June 2016

“A very interesting insight into the world of market research and the direction in which it is heading.”

Abi Samuel, Opinion Leader

28 - 30 June 2016

“Informative, enjoyable and a great starting point for junior market researchers.”

Andy Wilson, Facts International

28 - 30 June 2016

“An introduction to the market research industry in full to arm researchers from the entry-level up with strategic knowledge on methodologies, communication and future trends!”

Jillian Kramer, Ypulse

28 - 30 June 2016

“Interesting topics, knowledgeable speakers.”

Nina Vasey, RSA Group

28 - 30 June 2016

“An A-Z of research for the beginner.”

Oliver Taylor, Elliotts

28 - 30 June 2016

“Very insightful, informative session with great speakers.”

Lena Hules, Opinion Leader

28 - 30 June 2016

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Ruth Clarke is a freelance qualitative researcher. She has over 10 years’ experience gained at HSBC Bank and as an Associate Director at Outlook Research, where she managed a broad range of projects for bluechip clients, in the areas of finance, advertising, publishing, telecoms, utilities and transport.

Additional Information

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