Future Thinking, in partnership with Sensum, has been evaluating and developing new techniques that embrace behavioural economics, including a biometric technique focused on physiological response which measures Galvanic Skin Response (GSR).
It is estimated that as much as 95% of our decisions use our subconscious System 1 brain processes. Which is why everybody’s talking about behavioural economics as it correlates so strongly to our everyday behaviour, from deciding which route to drive to your weekly supermarket shop.
GSR measures skin conductance through emotional arousal. It’s used as a behavioural overlay to traditional research methodologies and bridges the gap between consumers’ perceived and actual behaviour. Ultimately it helps to understand whether what people say is consistent with how they really feel.
What you’ll learn
More about the Galvanic Skin Response
The role GSR plays in understanding consumer behaviour through case studies
How Sensum capture the true nature of behaviour through a live demo
The approach can be used across a range of areas including; advertising and marcomms effectiveness, customer experience, shopper behaviour and product/pack, or concept testing. Attend this event to discover more about the latest techniques that delve deep into the human psyche.
Anna is a Senior Director at Future Thinking. She has over 15 years’ Agency experience of directing and managing large research projects on innovation, NPD, FMCG, Shopper, media and marcomms and customer experience for UK and global brands. Her background is in qualitative research and she is passionate about digging deep to discover, analyse and interpret consumer insights to add business value at a strategic level.
Where is the event taking place?
The Old Trading House, 15 Northburgh Street London EC1V 0JR