The Market Research Society (MRS) is delighted to announce the launch of Impact Week 2018 – a new festival incorporating the long-standing two-day MRS Annual Conference. Designed to inspire and connect the research, insight and analytics sector, this week of celebration will build on MRS’ long tradition of championing the value of insight.


With the influx of new technologies and brave ideas we’ve seen in our sector, research has a huge advantage in the race to secure a place at the top table when decisions are made. Research, insight and data analytics increasingly play leading roles in informing boardroom discussions.

In fact, we have so much to say as a sector that MRS has expanded Impact 2018 – our two-day annual conference – into a week-long festival.  I am immensely grateful for the support and sheer ambition of our client advisors who by sharing their vision and opening their doors are making that ambition for the sector clear as well as helping make Impact Week a reality.


Jane Frost, CBE
Chief Executive


About Impact Week 2018

Planned for the week commencing 12 March 2018 in London, the inaugural event will feature a GRBN International Workshop and a Tech and Innovation Zone. Events at the main venue will be complemented by an Open House Trail across the capital featuring sessions at brands such as Barclays, Diageo, Unilever, PepsiCo, IHG, Samsung and Sky.

Impact Week 2018 schedule:

  • Monday 12 MarchGRBN Workshop: A global perspective on insight’s ROI tackling the two critical issues facing the sector – ROI and participant engagement – plus Barclays, Diageo and Pepsico  kicking off the Open House Trail.
  • Tuesday 13 MarchMRS Conference: Impact 2018 attracting 800 of the brightest from the sector with keynotes Julia Hobsbawm and Ian Hislop.
  • Wednesday 14 March – MRS Conference: Impact 2018 day two featuring space scientist Maggi Aderin-Pocock and crime novelist Val McDermid.
  • Thursday 15 March – Open House Trail across the capital with events from research giants and client side organisations including Pepsico and Unilever.
  • Friday 15 March – Open House Trail picks up with more innovative events across London.


Impact Week 2018 is going to be the most important week in our professional lives this year.

Stan Sthanunathan

Patron and honorary MRS Fellow
EVP Consumer & Market Insights Unilever Plc

Impact Week 2018 has been developed with the support of Stan Sthanunathan along with other leaders from the insight sector including: Andrew Geoghegan, Global Head of Consumer Planning, Diageo; Claire Rainey, Head of Research Change & Continuous Improvement, Sky; Tim Hulbert, Managing Director, Group Head of Brand and Insight, Barclays; Nick Rich, VP – Global Market & Consumer Insights, InterContinental Hotels Group; Vijay Raj, VP – CMI, Research Innovation, Media and Shopper Insights, Unilever; Zoe Ruffels, VP European Consumer & Market Insights, Samsung Electronics; Martin Squires, Global Lead, Customer Intelligence & Data, Walgreens Boots Alliance; Jessica Salmon, Head of Insight, O2; Tim Warner, VP – Insights & Analytics Europe, Sub Saharan Africa and Global Innovation Insights Practice – PepsiCo and Keryn McKenzie, Group Foresight and Insight Director, Tesco.


Inspiration, collaboration and acceleration are why Impact Week 2018 is important. Some individuals (for example Einstein) may be able to create world-impacting step changes working mostly on their own. However if you are not Einstein and want the opportunity to stand on the shoulders of our industry giants and think more broadly, and make your mark, then invest in taking the time to join Impact Week.

Claire Rainey

Head of Research Change & Continuous Improvement


Go to the Impact Week 2018 website

Find out more about the week and how to buy tickets.

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