Skip main navigation
 

Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

Landing_north-west_sect4
MRS AGM 2026

London

NOTICE IS HEREBY GIVEN THAT THE SEVENTY-SECOND ANNUAL GENERAL MEETING of the MRS Members of The Market Research Society (“the Society”) will take place at 5pm on Tuesday 22nd September.

Introduction to Market Research

Virtual training course

Deepen your knowledge of the principles, practices and processes of market research.

Presentation Delivery Skills

Virtual training course

Increase your confidence in delivering high-quality client presentations.

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.