Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

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Finding the Story in the Data

Virtual training course

Take information and find key messages through taught material and 'hands on' learning.

Jul
14
2025

Monday
09:30–16:45

Effective & Agile Leadership Skills

Virtual training course

Learn how to lead engaged, focused and high-performance teams

Jul
14
2025

Monday
09:30–17:30

An Introduction to Brand Research

Virtual training course

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Jul
15
2025

Tuesday
09:30–13:30

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