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Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

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How to Find Human Insight from Social Media Data

Virtual training course

Discover how to work with social data to deliver tangible business outcomes.

Jul
14
2026

Tuesday
09:00–12:30

Narrative by Numbers

Virtual training course

Develop your skills in combining stories and statistics that move others to action through a combination of emotion and logic.

Jul
14
2026

Tuesday
09:30–16:00

Online Panels and Communities

Virtual training course

Understand new technologies and online panel relationships

Jul
15
2026

Wednesday
09:55–16:00

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