Client relationship management
ShareClient relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.
Knowledge, Skills and Attitudes
1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders
2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables
3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients
4. Establish clear and trusted relationships with internal and external senior decision makers and leaders
5. Develop networking skills to manage existing accounts and to source new clients
6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques
The future of AI in research: Sustainability, cost, and responsible scale
Webinar
The future of AI in research is often portrayed as a race for larger models, more GPUs, and faster infrastructure. Success is commonly measured by computational scale. Yet this narrative overlooks a growing structural challenge: the financial, environmental, and operational costs of AI systems are rising faster than their practical returns.
The Alchemy of Insight: Technology, Hype, and the Search for Truth
London
The market research industry has spent 80 years rapidly reinventing itself, engaging in a form of modern alchemy, chasing the dream of turning messy human behaviour into clean, predictable data, hoping each new technology will be the magic solution.
MRS Unlimited – Inside the Award Winning Currys Campaign: Inclusive Co Creation and Commercial Impact Webinar
We’re delighted to invite you to a focused session exploring the award-winning Currys' advertising campaign, co-created with Open Inclusion and AMV BBDO and Currys. This webinar will reveal how meaningful collaboration with disabled co-creators shaped Currys' best-performing advert to date, demonstrating the commercial and creative power of inclusive research and authentic representation
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk