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Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

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Facilitating Action From Insight

Virtual training course

Build traction to ensure insight lives on within stakeholder teams.

Mar
17
2026

Tuesday
14:00–16:00

An Introduction to Brand Research

Virtual training course

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Mar
17
2026

Tuesday
09:25–13:30

CP Exclusive Standards Briefings - March 2026

Webinar

MRS Guidance – Essential Safeguards Series Part 7: Neurodiversity

Mar
17
2026

Tuesday
11:00–12:00

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