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Effective communication skills are key to developing internal and external relationships and for contributions and recommendations to be effectively interpreted and applied.

Knowledge, Skills and Attitudes

1. Identify and clarify stakeholder communication needs and preferences, including any communication challenges

2. Develop and implement communication strategies appropriate for your stakeholders

3. Assess communication skills identifying strength and weaknesses

4. Develop a plan to address any communication weaknesses

5. Implement plans to address weaknesses, and monitor effectiveness of steps taken

6. Adapt communication skills to address stakeholders' needs, preferences and to address any specific challenges

7. Seek assistance and support when communication fails to meet the needs of stakeholders

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B2B Research Conference 2026

London

Solving complex business challenges with smarter insight

Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations, and far-reaching organisational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter, and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Virtual training course

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

MRSpride SHOW UP: After Hours

London

An evening of insight, connection and community

Join us this September for MRSpride SHOW UP After Hours; a new edition of our flagship SHOW UP series, bringing together the MRS community for a sociable evening combining insight and conversation. Taking place in central London, this relaxed after-hours gathering creates space to connect, reflect and engage with some of the most important conversations shaping LGBTQ+ lives and research today, supported by our sponsor Dy

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