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Effective communication skills are key to developing internal and external relationships and for contributions and recommendations to be effectively interpreted and applied.

Knowledge, Skills and Attitudes

1. Identify and clarify stakeholder communication needs and preferences, including any communication challenges

2. Develop and implement communication strategies appropriate for your stakeholders

3. Assess communication skills identifying strength and weaknesses

4. Develop a plan to address any communication weaknesses

5. Implement plans to address weaknesses, and monitor effectiveness of steps taken

6. Adapt communication skills to address stakeholders' needs, preferences and to address any specific challenges

7. Seek assistance and support when communication fails to meet the needs of stakeholders

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Essentials of Qualitative Research

Virtual training course

Briefing, design, fieldwork, analysis and presentation.

Jul
08
2026

Wednesday
09:00–17:30

1/2

Jul
09
2026

Thursday
09:00–17:00

2/2

Writing Better Questionnaires

Virtual training course

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Jul
09
2026

Thursday
09:00–16:00

From share of voice to share of experience: How to fix traditional media

Webinar

Traditional Share of Voice measurement is flawed. It tracks paid advertising spend but misses the brand experiences that truly drive growth – sponsorships, experiential marketing, retail encounters and countless other touchpoints. In the beer and cider category, for example, only 34% of brand experiences are paid media. The rest goes unseen.

Jul
09
2026

Thursday
11:00–12:00

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