With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.

Knowledge, Skills and Attitudes

1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc

2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements

3. Evaluate and select appropriate quantitative or qualitative data collection tools

4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques

5. Understand and apply data and/or customer segmentation techniques

6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources

7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.

Qualitative Research – Tools and Techniques

London

Qualitative Research is the mainstay of Market Research, which in turn has become synonymous with the term ‘Focus Groups’. There is however, so much more to Qualitative Research. It’s not unlike a Detective’s investigation which uses scientific techniques to uncover the truth.

Jun
17
2019

Monday

&more: How to make it BIG in insight

London

Learn the tips for success from three leading lights in the research sector at this free event for &more members

Jun
17
2019

Monday
18:00–21:00

Presentation Delivery Skills

London

Increase skills and confidence to deliver the best presentations.

Jun
18
2019

Tuesday

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