With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.

Knowledge, Skills and Attitudes

1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc

2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements

3. Evaluate and select appropriate quantitative or qualitative data collection tools

4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques

5. Understand and apply data and/or customer segmentation techniques

6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources

7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.

Professional wheel-260-southeast3
Pride in London

London Zone 1, TBC.

We’re marching in Pride in London for the first time – join us!

Jul
05
2025

Saturday
10:00–16:00

Client Sight 2025 Research Results launch

Webinar

Jul
08
2025

Tuesday
14:00–15:00

Narrative by Numbers

Virtual training course

Stories are how human beings make sense of the world. They are what we’re persuaded by, particularly when they’re rooted in genuine evidence.

Jul
08
2025

Tuesday
09:30–16:00

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