With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.
1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc
2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements
3. Evaluate and select appropriate quantitative or qualitative data collection tools
4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques
5. Understand and apply data and/or customer segmentation techniques
6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources
7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.
Virtual training course
Understand visual storytelling and create tailor-made data infographics
Join us for an insightful and actionable panel discussion exploring how the European Accessibility Act (EAA) is set to transform the world of market research technology, and for the better if we let it. This unique webinar brings together industry leaders and subject matter experts to unpack the EAA’s implications, compliance requirements, and exciting opportunities for strategic growth through accessible tools and inclusive research practices.
Virtual training course
Everyone’s writing questionnaires...but what makes a questionnaire really work?
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