Skip main navigation
 

With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.

Knowledge, Skills and Attitudes

1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc

2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements

3. Evaluate and select appropriate quantitative or qualitative data collection tools

4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques

5. Understand and apply data and/or customer segmentation techniques

6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources

7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.

Professional wheel-260-southeast3
Infographics and Insight Visualisation

Virtual training course

Understand visual storytelling and create tailor-made data infographics

Sep
17
2025

Wednesday
09:20–16:30

MRS Unlimited Webinar - The European Accessibility Act (EAA) and Future of Accessible Market Research Tech

Join us for an insightful and actionable panel discussion exploring how the European Accessibility Act (EAA) is set to transform the world of market research technology, and for the better if we let it. This unique webinar brings together industry leaders and subject matter experts to unpack the EAA’s implications, compliance requirements, and exciting opportunities for strategic growth through accessible tools and inclusive research practices.

Sep
17
2025

Wednesday
11:00–12:00

Questionnaire Fundamentals

Virtual training course

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Sep
18
2025

Thursday
09:00–16:00

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.