Understand and apply best practice to provide ethical and quality based research decisions
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MRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.
Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.
Knowledge, Skills and Attitudes
1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities
2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK
3. Understand and apply relevant quality assurance
Finding the Story in the Data in the Age of AI
Virtual training course
Take information and find key messages through taught material and 'hands on' learning.
Survey Data Quality: Controls, Detection, Validation and Removal
Webinar
How can practitioners protect the integrity of survey data without excluding valid participants or distorting the final findings? This webinar introduces the latest CRIC and MRS Global Data Quality guidance on participant response quality, giving buyers and practitioners a practical framework for preventing, detecting, validating and, where justified, removing poor-quality or fraudulent responses.
Synthetic Data Under the Hood: Technologies, Models and Research Implications
Virtual training course
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15 Northburgh Street, London, UK EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk