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MRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.

Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.

Knowledge, Skills and Attitudes

1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities

2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK

3. Understand and apply relevant quality assurance

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Generative AI in Market Research & CX

Virtual training course

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Mar
31
2026

Tuesday
10:00–17:00

Advanced Thinking in Qualitative Research Masterclass

Virtual training course

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Mar
31
2026

Tuesday
08:50–15:35

People Power: The Original Research Tech

Webinar

Understanding social and business phenomena means humans understanding humans, both what’s expressed and what’s unspoken. In this sense, the human brain is the original research tech.

Apr
15
2026

Wednesday
14:00–15:00

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