Understand and apply best practice to provide ethical and quality based research decisions
ShareMRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.
Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.
Knowledge, Skills and Attitudes
1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities
2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK
3. Understand and apply relevant quality assurance
Inclusive AI in Research: Are We Building Fair Tools or Scaling Invisible Bias
Webinar
AI is now embedded across the research process, from data handling and analysis through to insight generation and storytelling. But as adoption accelerates, a critical question is emerging: are we improving research, or simply scaling its biases faster?
Moderating Masterclass for Beginners
Virtual training course
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Finding the Story in the Data
Virtual training course
Take information and find key messages through taught material and 'hands on' learning.
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk