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MRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.

Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.

Knowledge, Skills and Attitudes

1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities

2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK

3. Understand and apply relevant quality assurance

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B2B Research Conference 2026

London

Solving complex business challenges with smarter insight

Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations, and far-reaching organisational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter, and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Virtual training course

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

MRSpride SHOW UP: After Hours

London

An evening of insight, connection and community

Join us this September for MRSpride SHOW UP After Hours; a new edition of our flagship SHOW UP series, bringing together the MRS community for a sociable evening combining insight and conversation. Taking place in central London, this relaxed after-hours gathering creates space to connect, reflect and engage with some of the most important conversations shaping LGBTQ+ lives and research today, supported by our sponsor Dy

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