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MRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.

Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.

Knowledge, Skills and Attitudes

1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities

2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK

3. Understand and apply relevant quality assurance

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Statistical Methods Masterclass

Virtual training course

Multivariate and other statistical techniques for use in research.

May
20
2026

Wednesday
09:30–17:00

MRS Leaders Forum
The VIP network for agency leaders

London

The MRS Leaders Forum is a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.

May
20
2026

Wednesday
09:00–16:30

Better, quicker and cheaper – Innovating without compromise in the age of GenAI

Webinar

This webinar explores how Generative AI is reshaping the innovation process, offering the potential to deliver better ideas, faster and at lower cost. We’ll begin by demonstrating the quality of innovation possible with GenAI, drawing on a recent validation study that compared and evaluated different approaches. The results reveal how AI can not only accelerate ideation but also maintain – or even improve – the rigor and creativity of the innovation process.

May
21
2026

Thursday
11:00–12:00

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