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MRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.

Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.

Knowledge, Skills and Attitudes

1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities

2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK

3. Understand and apply relevant quality assurance

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Beliefs beat attitudes: A new approach to consumer behaviour change

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In market research, we often focus on attitudes – how consumers feel. But beliefs – what consumers think – are often the deeper drivers of behaviour.

AI Essentials for Market Research: From Basics to Practical Application

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Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.

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