Understand and apply best practice to provide ethical and quality based research decisions
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MRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.
Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.
Knowledge, Skills and Attitudes
1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities
2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK
3. Understand and apply relevant quality assurance
MRS Fellows Gathering 2026
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Our last gathering demonstrated exactly what is possible when some of the most experienced and respected minds in our sector come together. The discussions around strengthening MRS in a changing landscape, growing and future-proofing membership, and inspiring the next generation generated a wealth of ideas, recommendations and practical actions.
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©2026 The Market Research Society,
15 Northburgh Street, London, UK EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk