Understand and apply best practice to provide ethical and quality based research decisions
ShareMRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.
Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.
Knowledge, Skills and Attitudes
1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities
2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK
3. Understand and apply relevant quality assurance
Essentials of Qualitative Research
Virtual training course
Briefing, design, fieldwork, analysis and presentation.
Writing Better Questionnaires
Virtual training course
Everyone’s writing questionnaires...but what makes a questionnaire really work?
From share of voice to share of experience: How to fix traditional media
Webinar
Traditional Share of Voice measurement is flawed. It tracks paid advertising spend but misses the brand experiences that truly drive growth – sponsorships, experiential marketing, retail encounters and countless other touchpoints. In the beer and cider category, for example, only 34% of brand experiences are paid media. The rest goes unseen.
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk