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Understanding and developing your business & finance knowledge skills are fundamental to enhancing the wider business context, in areas such as: strategic planning, people & organisations, the role of marketing in business and financial management.

Knowledge, Skills and Attitudes

1. Identify and confirm personal financial and business responsibilities

2. Determine and plan relevant financial and business objectives

3. Understand financial and business responsibilities and how these fit into the wider business

4. Identify and agree key performance measures and methods for monitoring and evaluating performance against objectives

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Beyond AI: Why Investing in People Still Matters in Research

AI is reshaping research at pace — but what happens if the sector invests in automation at the expense of people?

Sep
15
2026

Tuesday
11:30–12:30

Beliefs beat attitudes: A new approach to consumer behaviour change

Webinar

In market research, we often focus on attitudes – how consumers feel. But beliefs – what consumers think – are often the deeper drivers of behaviour.

Sep
16
2026

Wednesday
11:00–12:00

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