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Understanding and developing your business & finance knowledge skills are fundamental to enhancing the wider business context, in areas such as: strategic planning, people & organisations, the role of marketing in business and financial management.

Knowledge, Skills and Attitudes

1. Identify and confirm personal financial and business responsibilities

2. Determine and plan relevant financial and business objectives

3. Understand financial and business responsibilities and how these fit into the wider business

4. Identify and agree key performance measures and methods for monitoring and evaluating performance against objectives

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Beliefs beat attitudes: A new approach to consumer behaviour change

Webinar

In market research, we often focus on attitudes – how consumers feel. But beliefs – what consumers think – are often the deeper drivers of behaviour.

AI Essentials for Market Research: From Basics to Practical Application

Virtual training course

Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.

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