Skip main navigation
 

To deliver true business strategy and innovation it is essential that research and insight teams work effectively with other business areas whether that be the marketing team, CSR department, finance teams, board directors, customer teams and many many more. Working effectively with others, enables research, insight and intelligence to be leveraged throughout an organisation, integrated and communicated to others, informing strategic business direction.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Communicate purposes and objectives to team members and other internal departments

2. Involve and effectively manage research teams and/or subcontractors

3. Develop personal effectiveness skills to ensure impact across the business

4. Encourage, steer and support other teams in meeting business objectives

5. Create a climate of trust and mutual respect, successfully collaborating with other departments and stakeholders

Professional wheel-260-northwest3
Semiotics Made Practical

Virtual training course

Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.

Apr
23
2026

Thursday
09:30–16:30

Introduction to Cultural Intelligence: understanding the role of culture in consumer perception

Virtual training course

Learn how to hook brands into the cultural landscape 

Apr
23
2026

Thursday
10:00–16:00

CX / UX / MR Conference 2026

London

Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.

Apr
28
2026

Tuesday
09:00–17:00

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.