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To deliver true business strategy and innovation it is essential that research and insight teams work effectively with other business areas whether that be the marketing team, CSR department, finance teams, board directors, customer teams and many many more. Working effectively with others, enables research, insight and intelligence to be leveraged throughout an organisation, integrated and communicated to others, informing strategic business direction.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Communicate purposes and objectives to team members and other internal departments

2. Involve and effectively manage research teams and/or subcontractors

3. Develop personal effectiveness skills to ensure impact across the business

4. Encourage, steer and support other teams in meeting business objectives

5. Create a climate of trust and mutual respect, successfully collaborating with other departments and stakeholders

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B2B Research Conference 2025

London

B2B buyers have evolved. Has your research approach kept up?

Traditional methods don’t always meet the demands of today’s fast-moving, complex B2B landscape. To stay competitive and deliver real impact, researchers must embrace new tools, fresh thinking, and adapt methodologies.

Sep
24
2025

Wednesday
09:00–16:40

Synthetic Data: Pitfalls and Promises

Sep
25
2025

Thursday
09:30–16:30

Effective Depth Interviewing

Virtual training course

This lively on-line interactive day course lets you learn the theory and practice of online, telephone and face-to-face depth interviewing.

Sep
25
2025

Thursday
09:00–16:45

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