To deliver true business strategy and innovation it is essential that research and insight teams work effectively with other business areas whether that be the marketing team, CSR department, finance teams, board directors, customer teams and many many more. Working effectively with others, enables research, insight and intelligence to be leveraged throughout an organisation, integrated and communicated to others, informing strategic business direction.
1. Communicate purposes and objectives to team members and other internal departments
2. Involve and effectively manage research teams and/or subcontractors
3. Develop personal effectiveness skills to ensure impact across the business
4. Encourage, steer and support other teams in meeting business objectives
5. Create a climate of trust and mutual respect, successfully collaborating with other departments and stakeholders
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Take information and find key messages through taught material and 'hands on' learning.
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Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
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