Skip main navigation
 

Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

Landing_north-west_sect4
Transitioning From Consumer Research to B2B

London

Step into the future of market insight at Transitioning from Consumer to B2B Research, a dynamic conference designed for researchers ready to evolve. Whether you're seasoned in consumer analysis or just beginning to explore the complexities of business audiences, this event offers fresh perspectives, practical strategies, and inspiring stories from professionals who’ve made the leap.

Oct
09
2025

Thursday
12:00–17:00

Writing Better Questionnaires

Virtual training course

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Oct
09
2025

Thursday
09:00–16:00

Synthetic Data in Market Research: Balancing Privacy and Ethics

Learn how to effectively use synthetic data as a tool in research, while respecting data protection obligations.

Oct
09
2025

Thursday

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.