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Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

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MRSpride NORTH – Quiz Night in Ramsbottom!

Pink Rhino

MRSpride Northern Quiz Night at Pink Rhino

Join MRSpride for a fun evening at Pink Rhino, Ramsbottom, as we bring together LGBTQIA+ researchers, professionals and allies from across the North.

Aug
26
2026

Wednesday
18:00–20:00

Beyond AI: Why Investing in People Still Matters in Research

AI is reshaping research at pace — but what happens if the sector invests in automation at the expense of people?

Sep
15
2026

Tuesday
11:30–12:30

Beliefs beat attitudes: A new approach to consumer behaviour change

Webinar

In market research, we often focus on attitudes – how consumers feel. But beliefs – what consumers think – are often the deeper drivers of behaviour.

Sep
16
2026

Wednesday
11:00–12:00

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