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With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.

Knowledge, Skills and Attitudes

1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc

2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements

3. Evaluate and select appropriate quantitative or qualitative data collection tools

4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques

5. Understand and apply data and/or customer segmentation techniques

6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources

7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.

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MRS Research Policy and Standards - Quarterly Webinar

Webinar

Series 6, Episode 3 – 11 August 2025

Aug
11
2025

Monday
11:00–13:00

Recruitment, Team & Culture Forum

London

The MRS Leaders Forum is a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.

Sep
11
2025

Thursday
08:30–12:29

Inclusive Data in the Age of AI

Virtual training course

A new MRS training course for researchers and insight professionals navigating inclusivity, digital data and emerging technologies.

Sep
11
2025

Thursday
09:25–16:00

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