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With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.

Knowledge, Skills and Attitudes

1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc

2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements

3. Evaluate and select appropriate quantitative or qualitative data collection tools

4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques

5. Understand and apply data and/or customer segmentation techniques

6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources

7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.

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Transitioning From Consumer Research to B2B

London

Step into the future of market insight at Transitioning from Consumer to B2B Research, a dynamic conference designed for researchers ready to evolve. Whether you're seasoned in consumer analysis or just beginning to explore the complexities of business audiences, this event offers fresh perspectives, practical strategies, and inspiring stories from professionals who’ve made the leap.

Oct
09
2025

Thursday
12:00–17:00

Writing Better Questionnaires

Virtual training course

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Oct
09
2025

Thursday
09:00–16:00

Synthetic Data in Market Research: Balancing Privacy and Ethics

Learn how to effectively use synthetic data as a tool in research, while respecting data protection obligations.

Oct
09
2025

Thursday

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