With the evolution of ‘big data’ managing business intelligence can mean dealing with a variety of information sources: customer databases, external data sources and research results. Integrating these streams of insight and intelligence can expose new understanding and strategic direction to provide deeper levels of insight and intelligence for your organisation or client.

Knowledge, Skills and Attitudes

1. Understand and apply appropriate data collection methodology(s) using research techniques, internal or external data sources, etc

2. Understand and establish relevant data protocols, understand client data needs, implementing relevant data legislation (e.g. Data Protection Act 1998) and/or quality requirements

3. Evaluate and select appropriate quantitative or qualitative data collection tools

4. Understand and apply quantitative statistical and data modelling techniques and/or qualitative techniques

5. Understand and apply data and/or customer segmentation techniques

6. Understand and apply data techniques for the analysis and interpretation of multiple data sets and/or data sources

7. Understand and deploy appropriate techniques for the interpretation of findings e.g. visualisation, storytelling, etc.

Professional wheel-260-southeast3
Storytelling Bootcamp

Virtual training course

Create insightful, innovative and inspiring deliverables that move audiences to action

Jun
30
2025

Monday
10:00–16:30

Essentials of Qualitative Research

Virtual training course

Briefing, design, fieldwork, analysis and presentation.

Jul
01
2025

Tuesday
09:00–17:00

1/3

Jul
02
2025

Wednesday
09:00–17:00

2/3

Jul
03
2025

Thursday
09:00–17:00

3/3

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Jul
01
2025

Tuesday
10:00–17:00

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