Understand and apply best practice to provide ethical and quality based research decisions
ShareMRS champions the highest ethical, commercial and methodological practices in research, providing fair regulation, clear guidance and practical advice.
Understanding and applying best practice ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.
Knowledge, Skills and Attitudes
1. Understand and apply the MRS Code of Conduct when undertaking research and insight activities
2. Understand and apply relevant legislation when undertaking research and insight activities e.g. the Data Protection Act in the UK
3. Understand and apply relevant quality assurance
CX / UX / MR Conference 2026
London
Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.
Asking Smarter Questions
Virtual training course
“Asking Smarter Questions” is a dynamic and interactive training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity. The course sets out the six Universal Principles you need to make every question count.
Inclusive Data in the Age of AI
Virtual training course
A new MRS training course for researchers and insight professionals navigating inclusivity, digital data and emerging technologies.
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk