Transform your career and boost your professional prowess with the wisdom of leading women executives in the market research and insights space.

WIRe Accelerate is a multi-module, virtual professional development programme designed by leading women executives. Born out of a simple statement, "I wish I'd known..." the programme content ranges from the concrete, lessons on OKRs, ROI and career path planning, to the personal, with a special focus on the life changing tips and the challenges that women face.

Participants who complete the programme and exhibit an understanding of the concepts and skills within will receive a certificate of completion, 12 hours of MRS CPD accreditation, as well as an international cohort of like-minded research professionals to connect and grow with.

Built with parents, caregivers, and students in mind, each module can be completed in under two hours and there is no set timeline for completion. The WIRe programme content is suitable for participants of all genders, seniority-levels and skillsets – there’s something for everyone in this content-rich offering.

Learning Outcomes

  • Access rare insights from industry leaders
  • Perform self-assessment and professional development planning
  • Conquer self-limiting belief sand career obstacles
  • Prepare career priorities and set meaningful goals
  • Build and leverage a professional network
  • Influence your way forward
  • Develop OKRs and track your progress
  • Execute business strategy like a pro
  • Establish strategic communications
  • Demonstrate your ROI
  • Deliver refined negotiation tactics
  • Plan your way to financial success
  • Unlock the neuroscience behind journaling

Who will benefit?

This programme is suitable for business professionals of all skill levels with special import for those from the market research and adjacent industries.

Learning method and outcome

The programme is via video lessons + discussion groups, all delivered online. Participants who complete the course and exhibit a 70% or more content competency will receive a certificate of completion for the programme as well as 12 CPD credits toward your MRS membership.

Trainer biography

Women in Research (WIRe) is a global non-profit that champions diversity in the market research industry by arming women with the tools to develop professionally, build connections and stay inspired. The WIRe Accelerate program features some of the industry’s top thought leaders; read their full biographies here.

Special discount

As an MRS customer you get $50 off the usual price of $500 (US dollars). Just follow the link to book on Accelerate

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