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The ADA (Advanced Data Analytics) Network is a specialist group for advanced practitioners to meet, identify, develop and disseminate research industry best practice in the area of advanced analytics.

The ADA Network is supported by:

Tom Morgan, Director of Analytics at Tapestry Research
Karsten Shaw, Director of Analytics at Yonder Consulting

The ADA Network covers:
  • Mainstream multivariate approaches such as conjoint and regression.
  • More recently adopted techniques such as random forests and cluster ensemble analysis.
  • We also aim to lead the way within the research industry in identifying optimum approaches for analysing multiple source data.

Within the ADA Network, members are able to exchange news, views and information on analytical techniques via our dedicated webpage and LinkedIn group. We also have the opportunity to meet in person at special network forums. A selection of presentations from previous ADA network events are available for you to view below. 

Sign up to the ADA Network

It is free to join and the network is open to both MRS members and non-members. Sign up to receive emails and updates on upcoming events.

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For information about getting involved in the MRS ADA Network or sponsorship opportunities please contact hayley.jelfs@mrs.org.uk

Interested in multiple MRS Special Interest Groups?

If you or any colleagues wish to join the mailing lists for any of our various MRS networks, please log into your online MRS account (or set one up if you haven't done so already) and select the appropriate groups under mailing preferences in your account settings. 

Previous event content:

Gen AI in Social Listening 
May 2024

Utilising Advanced Conjoint Methods for Volumetric Analysis
April 2023


Slides:Dean Tindall - Undertaking Volumetric Analysis using Choice Based Conjoint Methods
Chris Moore - Using MBC for Volumetric analysis

 

An Advanced Look at Audience Measurement
June 2022

 

Slides from June 2019 event

Developments in the Analysis of Unstructured Data 
November 2018

 Presentations from previous ADA Symposium events:

 

Join the discussion on LinkedIn

The ADA (Advanced Data Analytics) Network has a group on LinkedIn for sharing news and best practice.

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