The importance of the research brief

Clicked – 6 March 2021

Source https://clicked-research.co.uk/2021/03/06/the-importance-of-the-research-brief/

One worrying trend we have noticed in research over the past few years is the lack of a research brief. This important element of the research process is arguably the most important document in the user research process. Why? Because without it, research will fail.