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Dectech – 1 June 2019
Issues relating to ethical consumerism seem to be ever-present: sustainability, veganism and worker rights are just a few of the topics demanding shoppers’ attention. Yet important questions remain: Are ethics a genuine purchase driver? And, if so, are brands targeting conscientious consumers as well as they could? This report answers these questions and provides a unique insight into how consumers actually behave, rather than what they say they do.


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