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Our focus is on accessing reality.  From using ethnographic approaches to our 'Pain and Pleasure' mobile app, we get to the heart of how people think, feel and act. 

Whether it's online or face to face, we take a behaviourally based approach which helps us to understand why people do what they do, in order to predict what they will do next.  

We're passionate about research informing action which is why our engaging debriefs are sharp and focused; to ensure the insight is embedded in your business and generates transformative decision making.

Our specialisms

Catering/Hospitality, Charities/Voluntary, Drinks (Non-alcoholic), Finance/Investment – Personal, FMCG – General, Food, Insurance, Pets/Petcare, Retail, Toiletries/Beauty Products
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Consumer, International, New Product Development, Online Panels, Packaging/Design
Co-creation, Creative development research, Depth Interviews, Ethnography, Face-to-Face, Focus Groups/Group Discussion, Online Qualitative, Online Surveys, Qualitative, Workshops
Children & young people, Ethnic minorities, Faith communities, Neurodiversity, Older people, Parents of young children, People with mental health conditions, People with physical disabilities, Single parents, Youth/Teens
Australasia, Canada, Central Europe, Eastern Europe, Northern/Western Europe, Republic of Ireland, South America, UK, USA, Worldwide

Our people

Senior Contacts

April Blanchard (Director)

Emma Underwood (Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 2

Total Number of Employees: 1 to 5


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