Critical Research

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Critical Research
Unit 7
Baden Place, Crosby Row
London
SE1 1YW
Tel: +44 (0)203 643 9050

Critical Research

Company Profile

Comprehensive Research. All Methodologies. Real Actionable Insights.

We’ve been digging into data and decoding behaviour for over 30 years, providing organisations with confidence to make smart, strategic decisions. We offer the full spectrum of market research services, ensuring we address your specific research challenges with the most appropriate approach:

Our specialisms

Sectors

Central Government, Charities/Voluntary, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Insurance, Media (Broadcast), Retail, Sport/Leisure/Arts, Telecoms/Mobile/Internet

Expertise

Brand/Branding, Business-to-Business, Consumer, Customer Experience, Employee Research, Multi-Mode Fieldwork, New Product Development, Online Panels, Pricing, Usage & Attitude

Services

CAPI, CATI, Depth Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Surveys, Telephone Interviewing

Participant types

Affluent/High net worth, Children & young people, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People with physical disabilities, Vulnerable adults, Welsh speakers, Youth/Teens

Research location(s)

Australasia, Central Europe, Eastern Europe, Middle East, Northern/Western Europe, Russia, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Sam Day (Director)

Ben Farr (Managing Director)

Pat Fraser (Research Director)

James Hopkins (Research Director)

Kay Rossiter-Base (Research Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 20

Non-research: 2

Field interviewers: 200

Field managers/supervisors: 12

Telephone interviewers: 50

Telephone managers/supervisors: 5

Total Number of Employees: 21 to 50

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