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Emotional Logic Ltd

Company Profile

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Our award-winning behavioural economics approach will help you understand how people really think and act. We integrate traditional approaches with tools from neuroscience and psychology to deliver deeper insights.

More accurate results

Our insight is statistically proven to be twice as strongly linked to actual consumer behaviour – giving you more power to influence sales and loyalty.

A decade of experience

As one of the pioneers of Behavioural Science based consumer research we have unrivalled experience across a wide range of tools and techniques.

Actionable insight

We use complex, scientific methods but our debriefs are clear, engaging and deliver directly actionable insights.

Global reach

We have experience deploying advanced research methods across 30 markets world-wide from 3 office locations in the UK, Germany and China.

High client satisfaction

Rated 4.9 (out of 5) for overall project satisfaction with a Net Promoter Score of 81%.

Get in touch to find out how to get better insight from your budget.

Our specialisms

Automotive, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Energy/Utilities, Fashion/Clothing, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Local Government/Local Authority, Nutrition, Online Media, Online Retail, Retail, Toiletries/Beauty Products, Travel/Tourism
Advertising, Behaviour Insights, Communications/PR, Concept Testing, Consumer, Customer Experience, Customer Loyalty, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Social Research, Trendspotting
Advanced Statistical Techniques, Biometrics, Co-creation, Creative development research, Depth Interviews, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, In-store/exit Interviews, Market reviews and analysis, Multivariate Stats and Modelling, Neuromarketing, Online Communities, Online Qualitative, Online Research/CAWI, Online Surveys, Qualitative, Quantitative, Tracking, User Experience
Affluent, Ethnic Minorities, High Net Worth, Men, Parents, Seldom Heard Audiences, University/College Students, Women
Central Asia, Central Europe, China, Eastern Europe, France, Northern/Western Europe, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Annett Pecher (Director)

Chiara Succi (Senior Research Manager)

Breakdown of Personnel

Total Number of Employees: 11 to 20

International Address

Emotional Logic
Königsallee 106
Tel: +49 211 3013 2410


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