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Emotional Logic Ltd

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Company Profile

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Our award-winning behavioural economics approach will help you understand how people really think and act. We integrate traditional approaches with tools from neuroscience and psychology to deliver deeper insights.

More accurate results

Our insight is statistically proven to be twice as strongly linked to actual consumer behaviour – giving you more power to influence sales and loyalty.

Behavioural Science experience

As one of the pioneers of Behavioural Science based consumer research we have unrivalled experience across a wide range of tools and techniques.

Actionable insight

We use complex, scientific methods but our debriefs are clear, engaging and deliver directly actionable insights.

Global reach

We have experience deploying advanced research methods across 30 markets world-wide from locations in the UK, US, Germany and China.

High client satisfaction

Rated 4.9 (out of 5) for overall project satisfaction with a Net Promoter Score of 82%.

Carbon neutral

We are a carbon neutral business. We recommend low carbon impact research to our clients and projects conducted with us are offset via accredited schemes – helping you do your bit.

Get in touch to find out how to get better insight from your budget.

Our specialisms

Automotive, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Electrical Goods, Energy/Utilities, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Local Government/Local Authority, Nutrition, Online Media, Online Retail, Retail, Toiletries/Beauty Products, Travel/Tourism
Advertising, Behaviour Insights, Communications/PR, Concept Testing, Consumer, Customer Experience, Customer Loyalty, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Social Research, Trendspotting
Advanced Statistical Techniques, Biometrics, Co-creation, Creative development research, Depth Interviews, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, In-store/exit Interviews, Market reviews and analysis, Multivariate Stats and Modelling, Neuromarketing, Online Communities, Online Qualitative, Online Research/CAWI, Online Surveys, Qualitative, Quantitative, Tracking, User Experience (UX)
Affluent/High net worth, College students, Ethnic minorities, Parents of young children
Central Asia, Central Europe, China, Eastern Europe, France, Northern/Western Europe, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Annett Pecher (Director)

Chiara Succi (Senior Research Manager)

Breakdown of Personnel

Total Number of Employees: 11 to 20


Insight & Analytics Manager, Pringles: ‘It is important for our brands to understand implicit factors that influence purchasing and advertising. Emotional Logic provided us with a unique approach to researching unconscious drivers that has enriched our shopper understanding.’

Product Manager, Flymo: ‘Emotional Logic delivered tailored research packages around our needs, resulting in clear consumer insights that have been used as a vital part in driving our future product design and development success.’

Insight & Ad Marketing Director, Top Gear Magazine: ‘The project with Emotional Logic really helped unlock true insight on the motoring purchasing journey, and in turn allowed us to build great relationships with car manufacturers. Our experience of working with them was really positive and led to smart, actionable insight.’

Market Research Manager, Jaguar Land Rover: 'We gained an enormous amount of value from the work we did with Emotional Logic . The study delivered insight that went on to be incredibly useful and fed into our brand model redevelopment.'


International Address

Emotional Logic
Königsallee 106
Tel: +49 211 3013 2410


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