GWI is an audience insights technology company. Its SaaS platform and custom data products are trusted by the world’s biggest brands, media organizations, and agencies on a daily basis to gain a deep understanding of their audiences at speed. The company’s flagship survey represents 2.8 billion people globally.
Our specialisms
Media (Broadcast), Mobile (online/media), Online Media, Online Retail, Retail, Social Media, Sport/Leisure/Arts, Technology, Toys/Games, Travel/Tourism
Advertising, Analytics, Business-to-Business, Consumer, Emerging Markets, International, Lifestyle & value trends, Social Media, Trendspotting, Usage & Attitude
Ad hoc, Audience Measurement, Mobile Surveys, Online Results and Data Portals, Online Surveys, Quantitative, Report Writing, Syndicated Surveys, Tabulation & Analysis, Tracking
Children & young people, Ethnic minorities, Hispanic heritage, Parents of young children, Youth/Teens
Africa, Australasia, China, Eastern Europe, Middle East, Northern/Western Europe, Russia, UK, USA, Worldwide
Our people
Senior Contacts
Jason Mander (Chief Research Officer)
Tom Smith (CEO)
Breakdown of Personnel
Admin/Support staff: 75
Executive/Research staff: 100
Non-research: 350
Data processing: 25
Total Number of Employees: 500+