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We specialise in providing online communities of all shapes and sizes. Our proprietary platform can be set up in under 24 hours, securely hosted in over 20 languages, and is fully optimised for mobile with a customisable design. You can choose a self-service option, or ask the team to support with set-up, recruitment, translation, moderation and participant management. Our tools include:

  • Photo & video diaries
  • Online discussions
  • Video focus groups & interviews
  • Screen recording
  • Concept and comms evaluation
  • Survey tools with built-in charting
  • Collage
  • Ideas board for crowdsourcing ideas

Our specialisms

Central Government, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Fashion/Clothing, Finance/Investment – Personal, FMCG – General, Gambling/Online Gaming, Home/Garden/DIY, Media (Broadcast), Media (Print), Mobile (online/media), Online Retail, Pets/Petcare, Public Services, Retail, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Transportation, Travel/Tourism
Advertising, Brand/Branding, Communications/PR, Concept Testing, Consumer, Customer Communities, Customer Experience, Direct Marketing/Promotions, Emerging Markets, Employee Research, International, New Product Development, Online Panels, Packaging/Design, Product Testing, Usage & Attitude
Ad hoc, Co-creation, Consultancy, Copy Testing, Creative development research, Depth Interviews, Diary Studies, Ethnography, Focus Groups/Group Discussion, Online Communities, Online Focus Group Hosting, Online Qualitative, Panels, Qualitative, Report Writing, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Children & young people, College students, Eastern European, Ethnic minorities, Faith communities, Mixed heritage, Muslim/Arab, Parents of young children, People of colour, Single parents, Youth/Teens
Africa, Australasia, Canada, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Juliet Pascall (Co-founder)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 12

Non-research: 4

Total Number of Employees: 21 to 50


“Working with online communities has helped us to engage on a whole new level with our 'Modern Urban Man' readers who are typically difficult to reach and understand. The team are so flexible and the 'always on' nature of the community is perfect for our fast-paced industry as we can uncover key findings overnight. incling always deliver insightful and creative output that we can share with clients, and their postcards are pinned on our editor's noticeboard to this day!” ShortList research manager

“Thank you for the opportunity to take part in the year's project. Not being a user of social media, I was a little worried that I would not be very useful to you but the more I became involved the more I enjoyed the experience. If you ever need volunteers again for another Christmas campaign I would be delighted to put my name forward for consideration.” Research participant

“I’ve missed popping onto the community to check responses and reply to messages. It was really good fun as well as being hugely insightful and valuable. the clients were delighted with the output we were able to produce based on the research conducted on the community and our creative team has now taken the answers we uncovered, turning this into some really cool campaign concepts. This should hopefully go live in the near future so keep an eye out for them! The experience was fantastic and I couldn’t speak highly enough of you and your team. You guys were brilliant and were there for us 24/7 it seemed. Thanks again for all your help and support. Really couldn’t have done it without you all.” Research Manager, ThirtyThree


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