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As an award-winning global consumer insight agency, we help you make better business decisions through a deep understanding of people.

We help you innovate through the application of our passion and skills in five core areas:

  • Online communities
  • Qualitative excellence
  • Culture & trends
  • Communicating insight
  • Commercial consultancy
Drinks (Alcoholic), Fashion/Clothing, Finance/Investment – Personal, FMCG – General, Food, Media (Broadcast), Media (Print), Retail, Sport/Leisure/Arts, Travel/Tourism
Depth Interviews, Desk Research, Group Discussions/Focus Groups, In-Store Interviews, Online Communities, Online Focus Group Hosting, Online Surveys, Qualitative, Semiotics, Web Usability Research
Brand/Branding, Concept Testing, Customer Communities, E-Commerce, International, New Product Development, Online Panels, Packaging/Design, Social Media, Trendspotting
Digital Consumers
UK, Worldwide
Senior Contacts

Quentin Ashby (Chief Executive Officer)
Jeff Haselum (Head of US Research)
Graeme Lawrence (Chief Client Officer)
Karen Schofield (Managing Director, Singapore)

Breakdown of Personnel

Executive/Research staff: 101
Non-research: 61
Total Number of Employees: 101 to 500


The Hive
51 Lever Street
M1 1FN
Tel: +44 (0)161 242 1100
Fax: +44 (0)161 242 1111
Establishment date: 1998

International Address

Join the Dots (Singapore)
168 Robinson Road
#12-01 Capital Tower
068 912
Tel: +65 6460 4009 

Join the Dots (USA)
1412 Broadway
21st Floor
New York
NY 10018
Tel: +1 646 712 9823

"Join the Dots' expertise and passion for delivering insight has been highly influential and led to a true step change in the way we view and conduct research. They are constantly coming to us with new ideas and ways of working. They don’t treat research projects in isolation and are always seeking to fuse learning by incorporating trends and primary research.

I have never come across a more driven, flexible and above all pro-active research agency and it is a true testament to their commitment and dedication that even our Global Leadership Team actively discusses our consumer community."  

Joanna Stanbridge, Senior Insight Manager, Oral Health/Wellness, GSK


"Our partnership with Join the Dots continues to go from strength to strength. Our community allows us to test our key research questions with key consumer targets, in a quick and cost efficient way - more important than ever in this increasingly fast changing world we are operating in. We are working with Join the Dots to conduct research across the full mix, and their industry knowledge, proactive approach and client focus are second to none. This is also an agency who are consistently striving to adapt their methodologies and ways of woking to meet our changing needs - the true sign of a real partner."

Katherine Gray, CMI Director, Unilever


"Join the Dots is our most trusted agency: 400+ projects and many hours on site mean they understand our business, consumers and markets like no other. 

Week in, week out, they use innovative approaches, such as e-ethnography and consumer trends integration, to help deliver business changing insight that provides our teams, management and Board with clear, engaging and action oriented outputs. These help us make better decisions, deliver significant time and cost efficiencies and help us avoid risk (which are all very important in our current environment)."

Jamie Parker, Consumer Insight Manager: Excellence & Delivery, The Co-operative


"Our online community, Connect, has not only shown we can respond to the business' call for insight faster and more efficiently, it has provided amazing return on investment. We estimate we could have spent more than double on insight without Connect. More importantly, it gives our Members a voice in decisions that affect our society. A key ingredient behind the success of our research effort is the way we work in close partnership with our agency, Join the Dots. Our relationship is unique, more akin to an extension of our in-house team than the usual agency/client set up." 

James Powell, Senior Manager, Member Voice, Nationwide

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