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Launchpad Research Ltd

Company Profile

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LAUNCHPAD RESEARCH specialises in how consumers choose and use products.

We are experts in PRODUCT & SHOPPER RESEARCH, layering established techniques with digital capabilities to realise new levels of insights  for consumer products; from concept to store.

LAUNCH:Pilot: A dedicated online product testing community for agile in-home product testing, concept testing and U&A studies.

LAUNCH:Field: One of the largest in-house market research fieldforces in the UK, providing full UK coverage for quantitative & qualitative studies, including  highly experienced moderators.

LAUNCH:Digital: Digital capabilities including eye tracking, VR shelf tests  &  online communities for delivering new insights into consumer behaviour and product choice.

LAUNCH:Panel: Global Panel Network Member with access to 1500+ panels in over 60 countries.

Clients include P&G, Amazon, Microsoft, RB, KC, Essity, MasterCard, Co-op, Asda, Gillette, Braun, Firmenich, Greggs, Hearst, Goldenfry Foods, Ontex, Sara Lee, Spectrum, Tangle Teezer®  and more.

Our specialisms

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Home/Garden/DIY, Online Retail, Pets/Petcare, Retail, Toiletries/Beauty Products, Wellness/Fitness
Advertising, Brand/Branding, Concept Testing, Consumer, International, New Product Development, Online Panels, Packaging/Design, Product Testing, Usage & Attitude
Ad hoc, Eye Tracking, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, Online Qualitative, Online Surveys, Qualitative, Quantitative, Recruiting
Affluent, Children & Young People, Men, Parents, Single Parents, University/College Students, Women, Youth/Teens
Central Europe, China, Eastern Europe, Northern/Western Europe, Republic of Ireland, Russia, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Jill Appleby (Research Director)

Brigitte Barrett (Director)

Rachel Holdsworth (Head of Research)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 12

Non-research: 1

Data processing: 5

Field interviewers: 1000+

Field managers/supervisors: 38

Telephone interviewers: 335

Total Number of Employees: 11 to 20


Unit 5 Apex Business Village
Northumberland Business Park
Newcastle upon Tyne
Tyne & Wear
NE23 7BF
Tel: +44 (0)191 2504550


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