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Launchpad Research Ltd

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Launchpad Research specialise in UK & international brand, product, and shopper research.

Every client has a unique research brief.   We design & deliver bespoke qual, quant, mixed  method & digital research for clients operating in the B2C sector.

Our collective knowledge spans decades  of research experience & new thinking, so we remain relevant and responsive to all aspects of brand,  product & service challenges -  from brand tracking, product testing to eye tracked shelf tests and much more. 

We have built strong client relationships with global and national brands over the last two decades, collaborating and delivering continuous & ad-hoc projects for insights, R&D, marketing, category and brand teams. Our client list spans  P&G, Amazon, Microsoft, RB, KC, Essity, MasterCard, Co-op, Asda, Gillette, Braun, Firmenich, Greggs, Hearst, Goldenfry Foods, Ontex, Sara Lee, Spectrum, Tangle Teezer®  and more.

99% of our clients have returned.


Our specialisms

Charities/Voluntary, Drinks (Non-alcoholic), Education/Training, Finance/Investment – Personal, FMCG – General, Food, Online Retail, Pets/Petcare, Retail, Toiletries/Beauty Products
Advertising, Brand/Branding, Concept Testing, Consumer, International, New Product Development, Online Panels, Packaging/Design, Product Testing, Usage & Attitude
Ad hoc, Eye Tracking, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, Online Qualitative, Online Surveys, Qualitative, Quantitative, Recruiting
Affluent, Children & Young People, Men, Parents, Single Parents, University/College Students, Women, Youth/Teens
Central Europe, China, Eastern Europe, Northern/Western Europe, Republic of Ireland, Russia, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Jill Appleby (Research Director)

Brigitte Barrett (Director)

Judith Welford (Head of Research)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 12

Non-research: 1

Data processing: 5

Field interviewers: 1000+

Field managers/supervisors: 38

Telephone interviewers: 335

Total Number of Employees: 11 to 20


Unit 5 Apex Business Village
Northumberland Business Park
Newcastle upon Tyne
Tyne & Wear
NE23 7BF
Tel: +44 (0)191 2504550


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