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Market Measures Ltd

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Company Profile

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Market Measures is an agile research, insights & analytics consultancy that has deep expertise in retail, hospitality and FMCG.

We offer a consultancy service for research prices, with the single minded goal of Making Business Better for our clients.

Underpinning this, on every individual project, we commit to:

  • Maximising ROI from the research through senior level leadership at all times
  • Ensuring clarity by telling you what you need to know, not everything you could know
  • Being an extension of your team, and good to work with too

We combine traditional approaches with new techniques & technology to ensure that our clients make the best decisions and achieve commercial success.

We have developed unique proprietary solutions, such as "Voice of the Non-Customer" and "Vision Possible" which identify £multi-million sales opportunities.

In addition, our retained in-house operations enables us to provide total flexibility, speed and high value for money.  

 

Our specialisms

Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Fashion/Clothing, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Nutrition, Online Retail, Pets/Petcare, Pharmaceutical, Retail, Sport/Leisure/Arts, Tobacco, Toiletries/Beauty Products
Advertising, Analytics, Behaviour Insights, Brand/Branding, Competitive Intelligence, Concept Testing, Consumer, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Ad hoc, Advanced Statistical Techniques, Consultancy, Continuous, Data Analytics, Depth Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Communities, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews, Tabulation & Analysis, Tracking, User Experience
Central Europe, China, Eastern Europe, Middle East, Northern/Western Europe, Russia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Elaine Coppard (Research Director)

Rachel Cristofoli (Director)

Sally Gamblin (Director)

John Gurd (Director)

Tobin Sparrow (Research Director)

Breakdown of Personnel

Admin/Support staff: 10

Executive/Research staff: 10

Field interviewers: 700

Total Number of Employees: 11 to 20

Having worked with Market Measures on a number of different projects, they’ve always managed to accommodate our specific needs, giving us very good support through their team of experts and delivering great output.

Director of Brand & Strategy, The Restaurant Group plc

 

Market Measures are great to work with. We have engaged with them on a number of projects and their research and conclusions have really influenced our decision making at Loungers.

Managing Director, Loungers Ltd

 

We have worked with Market measures for 15 years. We continue to work with them because they consistently deliver great research insight, on-time, every time. Their team engagement, flexibility and enthusiasm has made them a preferred research partner.

Managing Director, Javelin (part of Accenture)

 

Market Measures are great to work with. They make the whole process easy, from start to finish and have the flexibility to make changes and adapt depending on our priorities. We have confidence they will always deliver excellent outputs. 

Consumer Insights Lead, New Look

 

Market Measures have been a great research company to work with, processes are clear from the start with a full proposal detailing methodology, timeframes and costs delivered in a timely fashion.  Projects we have worked on with Market Measures have been collaborative, involving not only our insights team but also other stakeholders of the business which has really help to bring these projects to life.  They allow us to share thoughts and ideas throughout the projects and we know they will do a great job in the research we commission due to their experience and professionalism.

Customer Insight Manager, Screwfix

 

I thoroughly enjoy working with Market Measures – their flexible approach, speedy turnaround, and clear delivery all make them an excellent choice, but for me it’s the passion that they bring to each project that means they are a joy to work with. We’ve only worked on a couple of projects together so far, and already they feel like part of the team. I really do look forward to working with them again in future.

Innocent Drinks

 

Market Measures have become our go-to research partner in recent times.  They are able to work to deliver within our very tight schedules.  Reporting is extremely comprehensive and the take outs always very clear.  The team are invaluable to us.

Grace Foods

Having worked with Market Measures on a number of different projects, they’ve always managed to accommodate our specific needs, giving us very good support through their team of experts and delivering great output.

Luana Herrmann, Director of Brand & Strategy, The Restaurant Group plc

 

Market Measures are great to work with. We have engaged with them on a number of projects and their research and conclusions have really influenced our decision making at Loungers.

Nick Collins, Managing Director, Loungers Ltd

 

We have worked with Market measures for 15 years. We continue to work with them because they consistently deliver great research insight, on-time, every time. Their team engagement, flexibility and enthusiasm has made them a preferred research partner.

Michael Fine, Managing Director, Javelin (part of Accenture)

 

Market Measures are great to work with. They make the whole process easy, from start to finish and have the flexibility to make changes and adapt depending on our priorities. We have confidence they will always deliver excellent outputs. 

Bethan Lole, New Look

 

Market Measures have been a great research company to work with, processes are clear from the start with a full proposal detailing methodology, timeframes and costs delivered in a timely fashion.  Projects we have worked on with Market Measures have been collaborative, involving not only our insights team but also other stakeholders of the business which has really help to bring these projects to life.  They allow us to share thoughts and ideas throughout the projects and we know they will do a great job in the research we commission due to their experience and professionalism.

Vikki Head, Customer Insight Manager, Screwfix

 

I thoroughly enjoy working with Market Measures – their flexible approach, speedy turnaround, and clear delivery all make them an excellent choice, but for me it’s the passion that they bring to each project that means they are a joy to work with. We’ve only worked on a couple of projects together so far, and already they feel like part of the team. I really do look forward to working with them again in future.

Innocent Drinks

 

Market Measures have become our go-to research partner in recent times.  They are able to work to deliver within our very tight schedules.  Reporting is extremely comprehensive and the take outs always very clear.  The team are invaluable to us.

Grace Foods

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