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MESH Experience is a data and analytics company working with Fortune 500 organizations, like Delta Air Lines and LG Electronics.

We believe that brands today should take an Experience Driven Marketing approach, looking through the eyes of the customer to understand all paid, owned and earned brand encounters.

Our proprietary methodologies, datasets and models help us give clients faster and better advice on how to optimize their marketing investment.

Real-time Experience Tracking (RET) was described by Harvard Business Review as “a new tool (that) radically improves marketing research.”


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Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Finance/Investment – Personal, FMCG – General, Insurance, Internet/New Media, Media (Broadcast), Media (Mobile), Media (Print), Online, Pharmaceutical, Retail, Sponsorship, Telecommunications
Advanced data, Advanced Statistical Techniques, Consultancy, Continuous, Creative development research, Data Mining, Diary Studies, Ethnography, Group Discussions/Focus Groups, Internet Research/CAWI, Mobile Web Surveys, Multivariate Stats and Modelling, Online Communities, Online Surveys, Qualitative, Quantitative, Syndicated Surveys, Tracking
Advertising, Analytics, Brand/Branding, Communications/PR, Consumer, Data Analytics, Data Fusion, Media Monitoring, Social Media, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Disabled People, Ethnic Minorities, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents
Australasia, Pacific Rim, South America, UK, USA, Worldwide
Senior Contacts

Fiona Blades (President and Chief Experience Officer)
Fleur Evans (Regional Director - EMEA, Strategy & Communications)
Marcello Garritano (Regional Director - Latin America)
Catherine Rickwood (Regional Director - North America)

Breakdown of Personnel

Admin/Support staff: 5
Executive/Research staff: 20
Data processing: 4
Total Number of Employees: 21 to 50

Address

Holden House
4th Floor
57 Rathbone Place
London
W1T 1JU
Tel: +44 (0)7408 806528
Email: info@meshexperience.com
Establishment date: 2006

International Address

MESH Experience
524 Broadway
11th Floor
New York
NY 10012
Tel: + 1 917 868 4471
Email: catherinerickwood@meshexperience.com
Website: www.meshexperience.com

MESH Experience
R. Comendador Miguel Calfat
109. Cj 72 - Vila Nova Conceição
São Paulo - SP - Brazil
SP, 04537-080
Tel: +55 (11) 2574 2087
Email: marcellogarritano@meshexperience.com
Website: www.meshexperience.com

MESH Experience
3rd Floor
43 Whitfield Street
London
W1T 4HD
Tel: 07408 806528
Email: fleurevans@meshexperience.com
Website: www.meshexperience.com

Experience Driven Marketing

Gone are the days when a great product alone drove profits. Marketers today need to consider every way that people encounter their brand. Great experiences creating real value for people build advocacy, which leads to acquisition, as well as retention and increase in share of wallet.

Forget the 4 or 5 P’s and embrace a new approach – Experience Driven Marketing.
Can you draw a pie chart of where you are investing in your brand? Yes, that’s easy! Now, can you draw a pie chart of how people are experiencing your brand?This is the question we ask Marketing Directors.

How do you know if what you push out in advertising is picked up? What proportion of owned and earned media are people experiencing? What does that pie chart look like?

Without this vital information, how can you make marketing investment decisions?

We urge you to embrace our Manifesto for Experience Driven Marketing:

1.     Take responsibility for every brand touchpoint – even those you don’t control.

2.     Measure Share of Experience, not Share of Voice.

3.     Emotion matters. Insist on Engaged Reach.

4.     If Content is King, Context is Queen. Use it.

5.     Experience is a journey. The destination is not purchase, but customers meeting their goals.

6.     If our customers buy experiences, we need to organize around them. Not products, functions or channels.

Once you look through the customer’s eyes and experience your brand as they do, it will transform your decision-making. Pepsi discovered that experiences in bars, restaurants and pubs as well as KFC TV ads featuring Pepsi in the end shot, made people feel closer to Pepsi. Packaged goods clients found that cheery TV ads at the beginning of the day enhanced people’s moods whereas for financial services people start to engage after 6pm on the commute home. For electronics, seeing the product in someone’s home significantly impacts on brand consideration. One client found that a retailer ad featuring their brand was as engaging and persuasive as their own brand advertising – this changes where to invest for the greatest return.

With Experience Driven Marketing you will uncover new, unexploited touchpoints to activate, you will be faced with negative ones you need to minimize, you will understand which are helping customers to achieve their goals and ultimately to build enduring brands in their minds.

Source: meshexperience.com
The way customers experience the insurance category is becoming increasingly complex and stretched across multiple channels.   Traditional research often relies on a static approach to understand the impact these experiences have on customer preference, recommendation and loyalty.  Switching to MESH's real-time approach has given us new perspectives into how these complex experiences work together to help customers understand our brand and our products.  Dominic Grounsell - MORE TH>N

 

The insight we gained in the research using MESH led us to commission a Tracker that will help us to keep our finger on the pulse. We have brought together our entire organization and our agencies to share the journey.  Peter Reiner - LG Electronics

 

The MESH study became the base of our planning, and not just a source of information to support preconceived ideas; this was really encouraging for the team. As a result of the work, we reconfigured our media mix, as well as packaging and in store experiences.  Alejandra Montemayor - PepsiCo

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