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Northstar Research (UK)

Company Profile

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At Northstar, we describe ourselves as a full service global boutique; able to deliver large, multi-market studies with the creativity, enthusiasm and attention to detail expected from a smaller agency. 

We use qualitative and quantitative methods to deliver best in class insight + best in class insight communication. By thinking creatively, we increase levels of participant engagement to reveal more of what you need to know. And by thinking differently, we increase levels of engagement within your organisation. This makes stakeholders listen to, and action, insight, increasing the value insight delivers. 

80% of our projects are international, multi-market studies. We are experts in conducting research and interpreting insight anywhere from Surbiton to Shenzhen. To do this we have a dedicated and enthusiastic team from varied educational backgrounds - linguistics, statistics, design, marketing, sociology, business management, engineering, politics and psychology. This allows us to generate diverse methodologies, be analytically robust and visually creative. 

Northstar also collaborates with experts, academics and media commentators across our various research fields, giving us a more informed perspective. Additionally, we regularly attend and speak at industry conferences and events, sharing our methodological and sector knowledge and keeping up to date with industry developments. We also run our own series of knowledge sharing events, ‘Beneath the Surface’.

The impact of our work has been consistently recognised by the market research industry. In 2019, we won the Bronze ESOMAR Research Effectiveness Award and were shortlisted as one the MRS's Global Agencies of the Year. We have won, or been nominated for, industry awards every year since 2012. This includes awards for: Insight Management, Research Innovation, International Research, Best Young Researcher and Qualitative Excellence. 

Our specialisms

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Non-Profit, Online Retail, Retail, Technology, Tobacco, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Data Analytics, International, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Advanced Statistical Techniques, Consultancy, Continuous, Creative development research, Depth Interviews, Ethnography, Focus Groups/Group Discussion, Gamification, Hall Tests, Multivariate Stats and Modelling, Online Communities, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Tracking
Affluent, Children & Young People, High Net Worth, Seldom Heard Audiences, Youth/Teens

Our people

Senior Contacts

Jeff Johns (Research Director)

Jack Miles (Senior Research Director)

Rhiannon Price (Head of Qualitative Research)

Matthew Sell (Chief Operating Officer)

James Vaughan-Smith (Operations Director)

Simon von Haartman (Deputy Managing Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 21

Total Number of Employees: 21 to 50

"Northstar's innovative research approach gave us key ways forward that, in concert with strong creative direction, helped us deliver the strongest exhibition attendance for over 50 years!"

- Claire Clutterbuck, Head of Audience Insight at Royal Academy of Arts

 "Northstar's international research experience was of crucial importance in the conception, exectution and analysis of our award-winning study" 

 - Natalia Plou, Global Membership Manager at World Association of Girl Guides and Girl Scouts (WAGGGS)

 "Northstar are unique in their ability to use visualisation to help drive insights more deeply into our business"

- Steve Hill, Customer Insight Manager at Jaguar Land Rover 

International Addresses

Northstar Research, Inc.
18 King St E.
Suite 1500
Toronto, Ontario
M5C 1C4
Tel: +1 416 907 7100

Northstar Research (USA)
160 Varick Street, 3rd floor
Suite 1630
New York, New York
Tel: +1 212 986 4077


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