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Northstar Research (UK)

Company Profile

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We specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies, and maximizing willingness-to-pay.

Our approaches blend behavioural science, data analytics, design thinking and traditional research, but always focus on effective insight application. This allows us to deliver measurable outcomes for clients like:

  • Developing an app development roadmap for a UK retailer which lead to 700K downloads
  • Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV
  • Re-framing on-pack messaging to increase FMCG customers willingness-to-pay by +10% 

 

Our specialisms

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Non-Profit, Online Retail, Tobacco
Behaviour Insights, Brand/Branding, Communications/PR, Customer Experience, Data Analytics, Forecasting, International, New Product Development, Product Testing, Usage & Attitude
Advanced Statistical Techniques, Consultancy, Continuous, Creative development research, Depth Interviews, Ethnography, Focus Groups/Group Discussion, Gamification, Hall Tests, Multivariate Stats and Modelling
Affluent, Children & Young People, High Net Worth, Seldom Heard Audiences, Youth/Teens

Our people

Senior Contacts

Jeff Johns (Senior Research Director)

Jack Miles (Senior Research Director)

Rhiannon Price (Head of Qualitative Research)

Matthew Sell (Chief Operating Officer)

James Vaughan-Smith (Operations Director)

Simon von Haartman (Deputy Managing Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 21

Total Number of Employees: 21 to 50

International Addresses

Northstar Research, Inc.
18 King St E.
Suite 1500
Toronto, Ontario
M5C 1C4
Tel: +1 416 907 7100

Northstar Research (USA)
160 Varick Street, 3rd floor
Suite 1630
New York, New York
10013
Tel: +1 212 986 4077

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