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Plus Four Market Research Ltd

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Company Profile

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Independent qualitative and quantitative full-service agency providing you with research experience extending over 22,000 projects / 50 years:

  • Hands-on Director involvement, giving you the certainty of a safe pair of hands from start to finish
  • Consumer and B2B research in the UK and Worldwide
  • 'The Qualitative Centre': research design, moderation, content analysis and reporting... we have a wide variety of offline and online methodologies available, from focus groups/discussions to IDIs, diaries and  ethnography ... mixed qual/quant approaches available
  • 'The Field Division': nationwide fieldforce - interviewing and recruitment (offline & online)
  • 'The Analysis Solution': fast, accurate tabulations + competitive online surveys (set-up and hosting only OR full offering from design to reporting inclusive of recruitment/panel sample)
  • 'The Plus Four Local Authority Research Unit': engaging with residents and businesses
  • 'The International Connection': no boundaries, global coverage
  • 'The Qualitative Lab': viewing facility – currently open with health & safety measures in place (remote observation possible) ... also offering alternative online qual methodologies

Whether you already know your research requirements, or you would like advice on the best possible solutions, get in touch to discuss next steps.


Our specialisms

Automotive, Catering/Hospitality, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Energy/Utilities, Entertainment – in home, Entertainment – out of home, Environmental, Events/Conferences, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Local Government/Local Authority, Media (Broadcast), Non-Profit, Nutrition, Office Equipment, Pets/Petcare, Property/Construction/Housing, Public Services, Retail, Sport/Leisure/Arts, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Product Testing, Social Research, Usage & Attitude
CAPI, CATI, Coding/Data Entry, Depth Interviews, Diary Studies, Ethnography, Event Evaluation, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Mobile Surveys, Online Qualitative, Online Surveys, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Street/Mall Interviews, Tabulation & Analysis, Tracking, Viewing Facilities
Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, Men, Older People, Parents, Seldom Heard Audiences, Single Parents, University/College Students, Women, Youth/Teens
Central Europe, Eastern Europe, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Peter C Allan (Managing Director)

Cara Allan (Associate Director)

Barry Jetten (Director - The Analysis Solution)

Barbara A Pollard (Director)

Breakdown of Personnel

Admin/Support staff: 11

Executive/Research staff: 2

Data processing: 5

Field interviewers: 700

Field managers/supervisors: 25

Spec writers: 4

Total Number of Employees: 11 to 20


"We have worked with Plusfour Market Research for several years. Throughout our relationship, they have always offered a quality and professional service regardless of the project size or budget. One particular benefit of working with Plusfour is the fact that senior personnel are involved with the project from briefing stage, right through to completion (specifically their MD Peter Allan). We feel that this adds real value to the process. They are not frightened to question our approach and frequently suggest alternative methodologies, approaches and ways of working. All of these projects were delivered on time and within budget – and very importantly, within the agreed project criteria (e.g. number of respondents, profiling etc). Reports are well written and presentations are clear and concise. One final point I would make is that Plus Four demonstrate an aptitude of working with a very diverse client base – not just in terms of product sectors but also in terms of cultural differences. This is extremely reassuring when one is dealing with the very specific, and sometime unique, working practices of clients from overseas markets. We would have no hesitation in recommending the people and services of Plus Four to another client" Ad Agency.

"I have been hugely impressed by Plus Four's passion and grasp for the topic, their commitment and efficiency and their attention to detail. Plus Four have offered excellent expert advice and support through the research design stage, professionalism and warmth of fieldwork, and meticulous accuracy and attention to detail in the analysis and reporting. Plus Four's written and verbal presentations of the research findings have been of a high standard. Plus Four have been prepared to go above and beyond to support the business case behind the research." Charity

"It always amazes me how Plus4 delivers and excels, time after time, whatever the project diversity, size or location. I especially appreciate the personal approach, skilful execution and pro-active attitude of Cara and her team, which makes Plus4 such a reliable -and enjoyable- business partner."  Global Manufacturer


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