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Saros is an established qualitative and UX research participant recruitment service, with a bespoke database of over 300000 UK consumers - NOT a quant panel, they're genuine individuals, keen to take part in qualitative research.

We have access to a constant supply of new people to take part in your research through investment in building our database.

Saros combines the latest technology with high quality screening and excellence in project management - to deliver participant recruitment that meets both hard and soft criteria. From depths to groups to online communities and UX interviews, we can find the right people.

Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home Entertainment, Home/Garden/DIY, Media (Broadcast), Media (Mobile), Media (Print), Online, Pets/Petcare, Pharmaceutical, Retail, Sponsorship, Sport/Leisure/Arts, Telecommunications, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Creative development research, Depth Interviews, Diary Studies, Ethnography, Face-to-Face, Group Discussions/Focus Groups, In-Store Interviews, Online Communities, Qualitative, Recruiting, Web Usability Research
Consumer, Crowdsourcing, Customer Communities, New Product Development, Online Panels, Packaging/Design, Product Testing, Social Media, Social Research, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Kids, Mature/Midlife, Mothers/Parents, Senior Citizens, Women, Youth/Teens
Senior Contacts

Shelley Hodgson (Associate Director)
Fiona Jack (Managing Director)

Breakdown of Personnel

Admin/Support staff: 2
Executive/Research staff: 7
Telephone interviewers: 8
Total Number of Employees: 11 to 20


PO Box 71506
SE10 1BX
Tel: +44 (0)2084817167
Establishment date: 2000

The Participant Principle: A Guide to Getting the Best Recruitment for your User Testing and Qualitative Research

We've been recruiting research participants for so long, it was time we wrote the book.

Published in Spring 2016, The Participant Principle: A guide to getting the best recruitment for your user testing and qualitative research by Maya Middlemiss distills the experience and expertise of recruiting well over 25,000 participants for projects all over the UK - ranging from focus groups to eye tracking, food tasting to family ethnography, and everything in between.

Our intention is always to work collaboratively with our research partners, bringing our recruitment experience to bear alongside your expertise in your craft, with the shared objective of achieving your client's research objectives as the end result.  And whilst every project we work on is unique, there are questions and concerns which arise regularly - many of which need to be addressed very early in the project planning process.

The Participant Principle includes chapters on...

  • Choosing a recruitment partner (and why we won't always be the best choice, incidentally)
  • Scheduling and logistics
  • Working with your recruiter
  • Screening and screening tools
  • Working with specialist populations, from minors to high net worth
  • Applying quantitative tools to qualitative recruitment
  • Segmentation and socioeconomic grading
  • Overrecruitment
  • Incentives
  • Recruitment findings
  • Two-way feedback

 Order now at

Source: Saros Research Ltd
Katarzyna Kotecka-RavasiSenior UX Research Coordinator/Recruiter at Google GmbH

"The Saros team have been recruiting participants for our usability studies for several years now and we have always been very satisfied with the service provided by them. Their professionalism, commitment, flexibility in accommodating last minute requests as well as high quality of participants provided, make them a great partner to work with"


Barbara Langer Head of Market Insights, eBay Europe

"Saros is one of the most flexible, accurate and excellent value market research recruitment agencies that I've ever worked with. Never thrown off by last-minute changes to recruitment profiles, always keen for feedback, and just a supreme pleasure to do business with." 


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