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SMS Research

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SMS Research is a full service market research agency, offering qualitative and quantitative research solutions.

We are committed to delivering meaningful and actionable insights on  consumer needs, attitudes and behaviours.  

Our main areas of expertise lie within Consumer Research, New Product and Concept Development, Field & Data Serivces.  

We can offer: 

  • In-house Field Department with national field-force of 800 interviewers
  • In-house Data Processing Department delivering data to clients' specific requirements
  • In-house CAPI and CAWI facilities
  • Researchers with knowledge across various methodologies and sectors
  • Services of highest quality  

Our specialisms

Charities/Voluntary, Drinks (Non-alcoholic), Electrical Goods, Entertainment – out of home, Fashion/Clothing, FMCG – General, Food, Pets/Petcare, Public Services, Retail, Tobacco, Toiletries/Beauty Products
Concept Testing, Consumer, International, New Product Development, Packaging/Design, Pricing, Product Testing, Social Research, Usage & Attitude
CAPI, Diary Studies, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, Online Research/CAWI, Qualitative, Quantitative, Recruiting
Affluent/High net worth, College students, Ethnic minorities, Older people, Parents of young children, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

Nick Maxwell (Director)

Lesley Wright (Director & Head of Quantitative Research)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 22

Data processing: 2

Field interviewers: 800 +

Field managers/supervisors: 12

Total Number of Employees: 21 to 50


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