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SMS Research

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SMS Research is a full service market research agency, offering qualitative and quantitative research solutions.

We are committed to delivering meaningful and actionable insights on  consumer needs, attitudes and behaviours.  

Our main areas of expertise lie within Consumer Research, New Product and Concept Development, Social Research, Online Research,  CATI, Field & Data Serivces.  

We can offer: 

  • In-house Field Department with national field-force of 1, 000 interviewers
  • In-house Data Processing Department delivering data to clients' specific requirements
  • In-house CATI, CAPI and CAWI facilities
  • Researchers with knowledge across various methodologies and sectors
  • Services of highest quality  

Our specialisms

Central Government, Charities/Voluntary, Drinks (Non-alcoholic), Electrical Goods, Entertainment – out of home, Fashion/Clothing, FMCG – General, Food, Media (Broadcast), Media (Print), Online Retail, Pets/Petcare, Public Services, Retail, Tobacco, Toiletries/Beauty Products
Business-to-Business, Concept Testing, Consumer, International, New Product Development, Packaging/Design, Pricing, Product Testing, Social Research, Usage & Attitude
CATI, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Mystery Shopping, Online Research/CAWI, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews
Affluent, Ethnic Minorities, Older People, Parents, Seldom Heard Audiences, University/College Students, Women, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

Rita Brophy (Director & Head of Qualitative Research )

Nick Maxwell (Director)

Lesley Wright (Director & Head of Quantitative Research )

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 20

Data processing: 2

Field interviewers: 800 +

Field managers/supervisors: 12

Total Number of Employees: 21 to 50


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