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Spark Emotions

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Company Profile

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A global shopper and consumer research agency with a team of behavioural psychologists and industry leaders.

Combining cutting-edge research techniques, scientific human behavioural understanding and industry expertise.

We get to the truth of shopper and consumer behaviour, understanding real emotions and  providing actionable insights that help our clients grow.


Our specialisms

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Fashion/Clothing, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Retail, Toiletries/Beauty Products
Advertising, Behaviour Insights, Brand/Branding, Concept Testing, Consumer, Customer Experience, Customer Loyalty, New Product Development, Packaging/Design, Usage & Attitude
Ad hoc, Eye Tracking, Face-to-Face, In-store/exit Interviews, Neuromarketing, Observation, Online Surveys, Qualitative, Quantitative, User Experience
Africa, Canada, Central Europe, Eastern Europe, Middle East, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Andy Bromley (Chief Operating Officer)

Lee Harrison (Chief Executive Officer)

Shona McDonald Ponton (Senior Research Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 9

Non-research: 4

Data processing: 2

Total Number of Employees: 11 to 20


"I had not used Spark Emotions before, but what I liked about the pitch was the fact that they invested time in getting to know our objectives and also the HG brand. This combined with them using their blend of psychology and industry knowledge, they were able to get to a deep understanding of our shoppers, as well as translating those insights into usable recommendations and actions that will enable us to grow the brand both now and in the future."

Matt Lothian – Senior Category Development Manager - HG International


"Working with Spark Emotions has been a joy. Not only did they demonstrate that they listened to the brief and its deliverables, but they also went beyond the scope to provide invaluable insights for us to apply across the marketing spectrum. I wouldn’t hesitate in using them again or recommending them as a partner for your brand."

Jack Elkins – Brand Manager - Grace Foods UK


"Spark Emotions were great at interpreting our brief and understanding the challenges we were facing. The findings were clear and actionable, backed up by a clear understanding of shopper behaviour within the category, it was a great piece of work and Spark Emotions were great to work with too! – I’m looking forward to working with them again in the future"

Louise Stacey – Shopper Design Manager - Pentland Brands Ltd


"The whole process was very good and efficient. Spark Emotions were flexible and adapted the framework as we went along. The outputs balanced our needs for consistent European insight with localisation for specific country nuances.”

Neil Blackburne - European Shopper and Category Insight Manager - Essity UK


2 Swan Road
SE18 5TT


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