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Context counts, use it to unlock consumer truth.

Global full service research agency using curiosity, expertise and leading edge approaches such as VR and other digital techniques. We help you understand the whole consumer decision making process from insight to action for innovation, product, pack and shopper objectives.

Senior Contacts

Dorte Torpe Hansen (Chief Commercial Officer)
Jackie Tarran (Managing Director)

Breakdown of Personnel

Executive/Research staff: 4
Total Number of Employees: 1 to 5


308 Cocoa Studios
The Biscuit Factory
100 Clements Road
SE16 4DG
Tel: +44 (0)203 735 9050
Establishment date: 2007

International Address

Strategir GmbH
Tullastr. 11
Tel: +49 621 76 2123 70
Fax: +49 621 76 2123 72

Strategir BlueGate
Room F2, Floor 24, Jiushi Renaissance Plaza
No.918 Middle Huaihai Road
Huangpu District
Tel: +8621 64328010
Fax: na

Strategir SAS
5 Rue Foy
Tel: +33 5 56 00 89 89
Fax: +33 5 56 00 89 88

Multi-award winning, innovative use of Virtual Reality for setting the context

This innovative approach allowed Point.P to evaluate their new showroom concept. A complete Virtual Immersion solution was used to immerse participants during the research. Strategir (re)created the 360° environment of the showroom and allowed the participants to navigate from room to room and also to discover the services envisaged via apps. This solution that immerse participants provide realism, higher levels of concentration and therefore more reliable feedback on which to support strategic business decisions. It allow to test complex stores before final construction.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. In 2017 we won the 1st price for a joint project with Firmenich around product testing. The research for Point.P has won multiple research and marketing awards.

Winning multiple awards confirms the added value of VR in market research and Strategir’s ability to upscale VR

For further information, contact Jackie Tarran 

Source: Strategir

The recommendations always go a step further to ensure they are insightful, relevant and useful
Marketing Director, European Personal Care Manufacturer

Strategir teams are engaged and flexible, proposing tailored solutions to respond best to our objectives
Market research Manager, International dairy company

I value that I work with the same team of researchers who know my business issues, the way we work as well as my category
Consumer Insight Manager, Biscuit manufacturer

The Strategir Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive!
Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

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