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The Field Division

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Company Profile

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We are skilled and experienced fieldwork professionals who bring a hands-on approach to all projects.  The Field Manager assigned to your project, will work with you to ensure your recruitment profile is clearly defined from the start, ensuring we connect you to the exact people you are looking to hear from.

We bring creative approaches to unusual challenges, including a variety of online methodologies, so whether you already know your research requirements, or you would like advice on the best possible solutions, get in touch to discuss next steps.

100% pre-group respondent checks (along with 10% in-field checks) are standard procedure which gives you reassurance of quality.

We have a reputation for undertaking demanding interviewing and recruitment projects to tight deadlines for reasonable fees... and we like the easier projects too!

After over 22,000 projects / 50 years' experience, it's likely that we can bring knowledge of your industry to your research.

‘The Qualitative Lab’ (London, is our own VFA accredited viewing facility and provides the ideal venue for focus groups, workshops and IDI’s  - discounted hire rates are offered on projects where The Field Division is providing recruitment.  

If required 'The Analysis Solution' can provide data entry through to tabulations... and we can report ... let us take the whole load off your desk.


Our specialisms

Automotive, Catering/Hospitality, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Energy/Utilities, Entertainment – in home, Entertainment – out of home, Environmental, Events/Conferences, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Media (Broadcast), Nutrition, Pets/Petcare, Politics, Public Services, Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Customer Loyalty, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Packaging/Design, Product Testing, Social Research, Usage & Attitude
CAPI, Coding/Data Entry, Copy Testing, Creative development research, Depth Interviews, Diary Studies, Ethnography, Event Evaluation, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Qualitative, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking, Viewing Facilities
Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, Men, Older People, Parents, Seldom Heard Audiences, Single Parents, University/College Students, Women, Youth/Teens
Central Europe, Eastern Europe, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Paula Perez (The Qualitative Lab Viewing Facility)

Peter C Allan (Managing Director)

Cara Allan (Associate Director)

Matt Faulkner (Field Manager)

Chris Melotte (Field Manager)

Breakdown of Personnel

Admin/Support staff: 11

Executive/Research staff: 2

Data processing: 5

Field interviewers: 700

Field managers/supervisors: 25

Total Number of Employees: 6 to 10


The Field Division are the fieldwork experts at Plus Four:

 "We have worked with Plusfour Market Research for several years. Throughout our relationship, they have always offered a quality and professional service regardless of the project size or budget. One particular benefit of working with Plusfour is the fact that senior personnel are involved with the project from briefing stage, right through to completion (specifically their MD Peter Allan). We feel that this adds real value to the process. They are not frightened to question our approach and frequently suggest alternative methodologies, approaches and ways of working. All of these projects were delivered on time and within budget – and very importantly, within the agreed project criteria (e.g. number of respondents, profiling etc). Reports are well written and presentations are clear and concise. One final point I would make is that Plus Four demonstrate an aptitude of working with a very diverse client base – not just in terms of product sectors but also in terms of cultural differences. This is extremely reassuring when one is dealing with the very specific, and sometime unique, working practices of clients from overseas markets. We would have no hesitation in recommending the people and services of Plus Four to another client" Ad Agency.


"I have been hugely impressed by Plus Four's passion and grasp for the topic, their commitment and efficiency and their attention to detail. Plus Four have offered excellent expert advice and support through the research design stage, professionalism and warmth of fieldwork, and meticulous accuracy and attention to detail in the analysis and reporting. Plus Four's written and verbal presentations of the research findings have been of a high standard. Plus Four have been prepared to go above and beyond to support the business case behind the research." Charity


"It always amazes me how Plus4 delivers and excels, time after time, whatever the project diversity, size or location. I especially appreciate the personal approach, skilful execution and pro-active attitude of Cara and her team, which makes Plus4 such a reliable -and enjoyable- business partner."  Global Manufacturer


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