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Versiti have led the way in research and strategy on issues relating to equality, diversity and inclusion, and with hard-to-reach, under-served and seldom-heard audiences and social groups in the UK since 2017. Subsequently, our award-winning team have gone on to work with the likes of Channel 4, Jaguar Land Rover, The Care Quality Commission, RNIB, Youth Futures Foundation, Penguin Random House, EY, Women in Sport and Unilever among others.

From the start, it was abundantly clear to use that the unheard and under-served people in the UK were about to become the very people pushing for and making change happen. Our experiences told us that many organisations were nervous or unsure of how to engage and understand these communities, so we set about helping them strive toward greater equality and inclusion.

Our work sees us engage and understand people from diverse and minority groups defined by race, ethnicity, age, gender, sexual orientation, identity and disability to understand attitudes and behaviours, improve communications, springboard new brands, products and services, and create greater inclusion.


Our specialisms

Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Insurance, Media (Broadcast), Online Media, Public Services, Retail, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Consumer, Customer Communities, Customer Experience, Data Analytics, Employee Research, New Product Development, Packaging/Design, Product Testing, Social Media, Social Research, Usage & Attitude
Co-creation, Consultancy, Continuous, Creative development research, Data Analytics, Depth Interviews, Desk Research, Diary Studies, Ethnography, Face-to-Face, Focus Groups/Group Discussion, In-Home/Doorstep Interviews, Literature reviews, Mobile Surveys, Observation, Online Communities, Online Qualitative, Online Surveys, Qualitative, Quantitative, Report Writing, Semiotics, Telephone Interviewing, Workshops
Asian/Asian British, Black/Black British, Disabled people (physical/sensory impairment/learning difficulty), Eastern European, Ethnic Minorities, Faith Communities, Hispanic Heritage, LGBTQI+, Men, Mixed heritage, Muslim/Arab, Older People, Parents, People of Colour, People with mental health difficulties, Seldom Heard Audiences, Single Parents, Umemployed/N.E.E.T, University/College Students, Victims of crime, Vulnerable adults, Women, Youth/Teens
Republic of Ireland, UK

Our people

Senior Contacts

Stephen Cribbett (Director)

Nigel Roth (Research Director)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 6

Total Number of Employees: 6 to 10


“Working with Versiti has been absolutely brilliant. We felt supported from the first meeting. Versiti brought innovative thinking, methodological rigour and creativity to the project. It has generated a wealth of actionable insights that will contribute to our ambition of making society more inclusive for blind people.  Versiti’s commitment went well beyond contractual obligations and we feel they have been fantastic at combining the real depth of thinking that academics usually bring, the pace and practical mindset of business, and the values and passion more usual in the third sector. I recommend Versiti wholeheartedly and would be really enthused about working with them again.”

Senior Manager, Policy 


“A big thank you for producing a great piece of work in such a tight time frame. Our bosses have been really impressed and the CEO is quoting from it. But more importantly, it will have a direct impact on how Channel 4 addresses diversity and inclusion in all of its programmes from here on in.”

Head of Audience Research & Insight
Channel 4


"Versiti shone through as the obvious choice for us, bringing a strong academic understanding of the complicated world of diversity together with the practical means of delivering appropriate research, something which we found to be unique in the market research industry - seriously unique. We’ve been impressed with their expertise and business sense: they get to the hypotheses quickly, deliver genuine cultural insight, identify opportunities and provide clear direction to get closer to new audiences - and they are not afraid to challenge us and break down our preconceptions. I strongly recommend the team and look forward to collaborating again in the future.”  

Steve Hill, Global Customer Insights Director
Jaguar Land Rover


"Versiti led us through a critical time in our strategic review process. We needed support to embed DI&E into our future strategy and Versiti helped us to become more aware of where we were in our DI&E journey and where we wanted to get to. As a result, we were able to shape our future vision for DI&E and brought the leadership team along on the journey." 

Dr Ksenia Zheltoukhova
Interim Executive Director, People and Performance





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