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Versiti are specialists in research and strategy on issues relating to equality, diversity and inclusion, and with hard-to-reach audiences and social groups.

We engage and understand seldom-heard people from diverse and minority groups defined by race, ethnicity, age, gender, sexual orientation, identity and disability to improve communications, springboard new brands, products and services and deliver growth.

Our specialisms

Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Insurance, Media (Broadcast), Online Media, Public Services, Retail, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Behaviour Insights, Brand/Branding, Communications/PR, Consumer, Customer Communities, Data Analytics, Employee Research, New Product Development, Packaging/Design, Product Testing, Social Media, Social Research, Usage & Attitude
Co-creation, Consultancy, Continuous, Creative development research, Depth Interviews, Desk Research, Diary Studies, Ethnography, Face-to-Face, Focus Groups/Group Discussion, In-Home/Doorstep Interviews, Literature reviews, Observation, Online Communities, Qualitative, Quantitative, Report Writing, Semiotics, Workshops
Asian/Asian British, Black/Black British, Disabled people (physical/sensory impairment/learning difficulty), Eastern European, Ethnic Minorities, Hispanic Heritage, LGBTQI+, Men, Older People, Parents, Seldom Heard Audiences, Single Parents, Umemployed/N.E.E.T, University/College Students, Victims of crime, Vulnerable adults, Women, Youth/Teens
Republic of Ireland, UK

Our people

Senior Contacts

Stephen Cribbett (Director)

Dr. Marie-Claude Gervais (Research Director)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 6

Total Number of Employees: 6 to 10

“Working with Versiti has been absolutely brilliant. We felt supported from the first meeting. Versiti brought innovative thinking, methodological rigour and creativity to the project. It has generated a wealth of actionable insights that will contribute to our ambition of making society more inclusive for blind people.  Versiti’s commitment went well beyond contractual obligations and we feel they have been fantastic at combining the real depth of thinking that academics usually bring, the pace and practical mindset of business, and the values and passion more usual in the third sector. I recommend Versiti wholeheartedly and would be really enthused about working with them again.”

Senior Manager, Policy 



“A big thank you for producing a great piece of work in such a tight time frame. Our bosses have been really impressed and the CEO is quoting from it. But more importantly, it will have a direct impact on how Channel 4 addresses diversity and inclusion in all of its programmes from here on in.”

Head of Audience Research & Insight

Channel 4


"Versiti shone through as the obvious choice for us, bringing a strong academic understanding of the complicated world of diversity together with the practical means of delivering appropriate research, something which we found to be unique in the market research industry - seriously unique. We’ve been impressed with their expertise and business sense: they get to the hypotheses quickly, deliver genuine cultural insight, identify opportunities and provide clear direction to get closer to new audiences - and they are not afraid to challenge us and break down our preconceptions. I strongly recommend the team and look forward to collaborating again in the future.”  


Steve Hill, Global Customer Insights Director

Jaguar Land Rover



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