"Whilst we are first and foremost a retailer, we’re not only a retailer and for many we are an employer, partner and a neighbour - and we take that role seriously. Through the quarterly index and partnering with the expert team at Yonder, we want to stay close to families across the UK so we can deliver our promise of trusted value on the things that matter to them most. As this report tells us, family is not always about set structures or blood relationships, but the feelings of support, trust and loyalty we feel from those closest to us."
VICTORIA MCKENZIE-GOULD, DIRECTOR OF COMMUNICATIONS, M&S

“We’ve been working with the team for a number of years now on a range of projects. They are pretty unique in that they can go from the pure research element right through to functioning prototypes. There’s not many agencies that can do this and it’s allowed us to keep great pace on the project and get some real traction here at Vodafone.”
MIKE TAYLOR, GROUP HEAD OF INSIGHTS, VODAFONE

“The work with Yonder has allowed our Formula E broadcast to reach new heights, resulting in an enhanced tv offering, more viewers and more fans. The work Yonder produced has quickly had a real impact in our business and enabled us to connect with our audience on a much deeper level”
MATT ROBERTS, BUSINESS INTELLIGENCE DIRECTOR, FORMULA E

“I have worked with the team for years and have thrown some real challenges at them – to give us research that is exciting, innovative and intuitive. I have yet to toss a challenge that they can’t meet. The team are great to work with as they have a real understanding of what we need which makes pressing on with the research so much easier.”
DREW DREWERY, CUSTOMER EXPERIENCE RESEARCH, NATIONWIDE

“The team provided an excellent analysis of the market and customer dynamics. The project was extremely well planned and executed from the beginning, via customer segmentation to end delivery of brand guidelines, with a highly responsive team focused on delivering the best possible outcome for our business and brands.”
KATE COX, CHIEF MARKETING OFFICER, HEG 

"It was a hugely important project to us and statistically very difficult. We wanted a research partner that would not only handle the technical side of things but who we could rely on to help us develop the landscape and communicate it to the rest of the business. The team did a great job from start to finish, navigating the challenges along the way with an authentic commitment to what we were trying to achieve."
SAMUEL CARTER, SENIOR INSIGHTS MANAGER,  ENGLAND AND WALES CRICKET BOARD   

“Working with the team is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. They have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work and are real partners. They have gotten under the skin of our organisation – they now feel like a natural extension of our team.“
ANDREW KEITH, PRESIDENT, LANE CRAWFORD & JOYCE

“We had a unique challenge and opportunity – to celebrate the history of our legacy brands while positioning the company for its next growth phase. We needed a partner who had a business first mentality and brought fresh thinking to the table. Yonder’s unique blend of insight, strategy and imagination and top-notch creative teams set them apart – they were the ideal partner. Our process was the perfect blend of art and science, with research guiding every step of the process.”
KIP HAVEL, CHIEF MARKETING OFFICER, DEXIAN