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Yonder Consulting

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Company Profile

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Yonder is a business consultancy that blends insight, strategy and imagination to help clients unlock opportunity and deliver business impact.  

Launched in October 2020, Yonder brings together Populus, Populus Data Solutions, BrandCap and Decidedly. 

Our specialisms

Energy/Utilities, Finance/Investment – Personal, FMCG – General, Politics, Property/Construction/Housing, Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet, Travel/Tourism
Behaviour Insights, Business-to-Business, Data Analytics, Emerging Markets, International, New Product Development, Online Panels, Opinion Polling, Reputation Management, Social Research
Biometrics, Focus Groups/Group Discussion, Foreign Languages, In-Home/Doorstep Interviews, Omnibus Surveys, Online Communities, Online Surveys, Panels, Qualitative, Quantitative
Affluent, Children & Young People, Ethnic Minorities, Older People, Seldom Heard Audiences, University/College Students, Victims of crime, Vulnerable adults, Women, Youth/Teens
China, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Manfred Abraham (Co-Chief Executive)

Ian Bramley (Principal, Insight)

Andrew Cooper (President & Senior Counsel)

Gary Muncaster (Chief Client Officer)

Rick Nye (Senior Counsel)

Michael Simmonds (Co-Chief Executive)

Breakdown of Personnel

Total Number of Employees: 101 to 500

Open-quote-mark

“We’ve been working with the team for a number of years now on a range of projects. They are pretty unique in that they can go from the pure research element right through to functioning prototypes. There’s not many agencies that can do this and it’s allowed us to keep great pace on the project and get some real traction here at Vodafone.”

MIKE TAYLOR, GROUP HEAD OF INSIGHTS, VODAFONE

“The team worked with us in partnership to ensure the results delivered against our challenging brief. Their creativity, ability to analyse research and understanding of the marketplace was exemplary, and their stakeholder and project management skills delivered extraordinary results.

YVONNE CLAY, DEPUTY GENERAL MANAGER, GUNWHARF QUAYS

“I have worked with the team for years and have thrown some real challenges at them – to give us research that is exciting, innovative and intuitive. I have yet to toss a challenge that they can’t meet. The team are great to work with as they have a real understanding of what we need which makes pressing on with the research so much easier.”

DREW DREWERY, CUSTOMER EXPERIENCE RESEARCH, NATIONWIDE

“The team provided an excellent analysis of the market and customer dynamics. The project was extremely well planned and executed from the beginning, via customer segmentation to end delivery of brand guidelines, with a highly responsive team focused on delivering the best possible outcome for our business and brands.”

KATE COX, CHIEF MARKETING OFFICER, HEG (FORMER)

"It was a hugely important project to us and statistically very difficult. We wanted a research partner that would not only handle the technical side of things but who we could rely on to help us develop the landscape and communicate it to the rest of the business. The team did a great job from start to finish, navigating the challenges along the way with an authentic commitment to what we were trying to achieve."

SAMUEL CARTER, SENIOR INSIGHTS MANAGER,  ENGLAND AND WALES CRICKET BOARD   

“Working with the team is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. They have quickly understood our business and helped to ignite what makes us special. They
are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity
to their work and are real partners. They have gotten under the skin of our organisation – they now feel like a
natural extension of our team.“

ANDREW KEITH, PRESIDENT, LANE CRAWFORD & JOYCE

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