The MRS ‘Diversity and Inclusion Programme’ comes together under the umbrella of a ‘Manifesto for Opportunity’. This means giving everyone an opportunity to participate, both people working within research companies and participants in research.

"How can we give “People a voice to Power”, as a British Cabinet Minister once defined our mission, if we exclude some people from the chance to be heard? How can we claim to be a profession if we are not always striving to ensure our methodologies are the best they can be, to help our clients get the clearest insight? Real inclusion is no longer something that can be brushed away. Voices are rising, our job is to ensure they are heard and get to be understood.

If this sounds rather farfetched and idealistic, think about this: Good, profitable repeat business is based on trust and, as a speaker at Impact 2021 commented, that means we must work hard and work constantly at being trustworthy. Being true professionals and real experts in providing a platform for the diverse voices of our markets is what clients want. More and more of them are coming forward to ask tough questions about how we perform on this issue. The UK has always been a global leader in research and insights. This work on the fundamentals of how we design samples, and how we challenge the briefs that we are given, will help us stay that way.”

Jane Frost CBE,

MRS is committed to ensuring that minority groups are appropriately represented in research samples for both quantitative and qualitative research in line with the national landscape in the UK. To this end, as part of the MRS Diversity and Inclusion strategy, a steering group has been set up with the following aims:

  • Understand and measure current sampling practice
  • Devise and communicate clear benchmarks and targets for progress for the sector
  • Provide support and resources to the sector to enable progression in this area and overcome potential barriers

We are currently working on a combination of qualitative and quantitative research projects that will be used to inform a series of MRS reports on this topic. Our aim is to publish these reports throughout 2021 and beyond.

If this topic is something that you are interested in, and would like to discuss it further, please contact

We appreciate this is a sensitive subject. offers guidance and support if your mental health or that of someone you know is or has been affected by it. Alternatively, please contact who will be able to signpost you to further support resources.

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.