MRS Guidance: How to Read Opinion Polls

What is an Opinion Poll? 

An opinion poll is a survey of public opinion obtained by questioning a representative sample of individuals selected from a clearly defined target audience or population. For example, it may be a survey of c. 1,000 UK (England, Scotland, Wales and Northern Ireland) adults aged 18 years and over.  When conducted appropriately, opinion polls can add value to the national debate on topics of interest.  MRS has produced this Guidance Note to help individuals evaluate, understand and interpret Opinion Polls.  Researchers can use this guidance to support their understanding of the reporting rules contained within the MRS Code of Conduct. 

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