MRS Report: State of Mobile Adoption & Optimisation Best Practice Guidance

What is Mobile Optimisation in Research and Insight?

Mobile optimisation is the process of adjusting research designs to ensure that when participants access data collection tools, such as surveys and questionnaires, they have an experience appropriate for the device they are using to access the research. Optimised research content should, for example, flow easily between desktop and mobile devices to provide participants with consistent and satisfactory experiences.

Optimised design should be the default for the design of all online research that is produced. This guidance applies to most mobile based research and should be the foundation for any additional sector specific (e.g. b2b, healthcare research) guidance on this topic...

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