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Gain the skills and confidence to run impactful smartphone-based qualitative research across local and global markets—and extract rich, video-led insights.
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Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
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