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Asking Smarter Questions is a new training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity, setting out the six Universal Principles that make every question count.
Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights
Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
This Building Business Impact training course has been created by MRS and Global Research Business Network (GRBN) with input from research and insight professionals from around the world. The course provides the tools to build, measure and demonstrate business impact. At the core of the training is the GRBN Framework, which allows practitioners to systematically implement a mechanism to measure and report the ROI of insight.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.