MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
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Our events
Conferences
AI: Powering-Up Insights Conference 2026
The how, why and when of integrating AI into research
AI is ubiquitous across the research cycle, but how can researchers ensure their partnership with it optimises outcomes for customers and still delivers gold standard outputs?
Thursday 22 January
London
09:00–17:00
Conferences
Cultural Insights
Conference 2026
Decode the zeitgeist and build lasting connections
Brands want to stay culturally relevant. Getting it wrong risks eroding their appeal or at worst could lead to being ‘cancelled’. In a world which is rapidly changing, where polycrises reshape people’s attitudes and values, it’s challenging for organisations to stay attuned to the evolving cultural mood. The value of cultural insights to stakeholders has never been greater.
Thursday 12 February
London
09:00–17:00
Conferences
Generation A-Z Conference 2026
A research lens on growing up in the 21st century
The MRS Generation A-Z conference will explore every aspect of what it’s like growing-up in 2026 and what’s influencing young people as they come of age. We’ll cover everything from their rich online lives and adeptness in using AI tools, to attitudes and behaviours on politics, beauty and finances – all of which seem a world away from those of their Millennial and Gen X parents.
Thursday 26 February
London
09:00–17:00
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Creating Compelling Insight Stories
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
Monday 08 December
Virtual training course
13:30–15:30
Training
Presentation Delivery Skills
Increase your confidence in delivering high-quality client presentations.
Tuesday 09 December
London
09:30–17:30
Training
Conducting Effective Qualitative Research Using Smartphones
Gain the skills and confidence to run impactful smartphone-based qualitative research across local and global markets—and extract rich, video-led insights.
Wednesday 10 December
TBC
10:30–15:15
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk