MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
MRS launches Campaign for Better Data
Our events
Conferences
MRS Equality Summit 2025
Inclusive research: advancing equity, growth and opportunity
This year’s Equality Summit, which takes place amid growing signs of resistance to EDI initiatives, will show why every EDI action that organisations take must be 100% authentic and demonstrate more impact than ever.
Thursday 15 May
London
08:45–17:30
Conferences
MRS Leaders Forum - Customer Development
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Tuesday 20 May
London
08:30–12:30
Conferences
Storytelling Summit 2025
As insight professionals, we’re always seeking new ways to amplify the value and impact of our insights. At the MRS Storytelling Summit, you’ll discover innovative approaches to storytelling designed to stir emotions, embed deep understanding and inspire action.
Thursday 12 June
London
09:30–16:45
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Building your Inclusive Toolkit for All Research
Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.
Thursday 01 May
Virtual training course
09:30–16:00
Training
Introduction to Qualitative Research
Understand the role of qualitative research and the basic methods involved
Wednesday 07 May
Virtual training course
09:30–16:00
Training
Semiotics Made Practical
Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.
Thursday 08 May
Virtual training course
09:30–16:00
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15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk