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Our aims at #SEG are:

  1. Inform

To inform the market research industry of cultural shifts, behaviours and attitudes of working class audiences 

To advise the industry on how to conduct inclusive research with working class audiences  

  1. Challenge

To challenge the industry’s bias towards working class audiences  

Promote the active inclusion of working class researchers within the industry. 

Celebrate the value that working class people can bring to  market research.

  1. Promote

Promote & enhance the profiles of those from working class backgrounds within the industry

Helping to make the industry a great place for working class people to work 

Events


We hold regular events, including webinars and regular meet ups. 

Join our LinkedIn page and keep up to date with what’s happening https://www.linkedin.com/groups/13060340/

You can join our mission in multiple ways including…

Join our mailing list here

Get involved – get in touch if you want to get involved

Reach out to Annabelle Phillips, Ella Fryer-Smith and Michelle Denslow for further information.

Thanks to: 
AP Research, Do You Research, The Social Agency, Lawes Consulting, Meet The 85, Luminance Insight

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