MRS Social Equity Group (#SEG) – is driving change in the research industry with all things class related

Our aims at #SEG are:

1. Inform

To inform the market research industry of cultural shifts, behaviours and attitudes of working class audiences 

To advise the industry on how to conduct inclusive research with working class audiences  

2. Challenge

To challenge the industry’s bias towards working class audiences  

Promote the active inclusion of working class researchers within the industry. 

Celebrate the value that working class people can bring to  market research.

3. Promote

Promote & enhance the profiles of those from working class backgrounds within the industry

Helping to make the industry a great place for working class people to work 

Events 

We hold regular events, including webinars and regular meet ups. 

Join our LinkedIn page and keep up to date with what’s happening https://www.linkedin.com/groups/13060340/

Steven Lacey – The move to the right and understanding what this means

Contributions from:
The Nursery Research & Planning
The Outsiders
AP Research

This session was recorded at MRS Annual Conference 2026.

You can join our mission in multiple ways including…

Join our mailing list here

Get involved – get in touch if you want to get involved

Reach out to Annabelle Phillips, Ella Fryer-Smith and Michelle Denslow for further information.

Thanks to: 
AP Research, Do You Research, The Social Agency, Lawes Consulting, Meet The 85, Luminance Insight, Zoe McQuillin

Sponsored by:

Gold sponsors:

End-to-end research support for agencies and brands.

Silver sponsor:

We’re an award-winning strategic insight agency, built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do.

Supporting sponsor:

Empower is a multi-award-winning, women-owned localisation and translation agency - exclusively for research. We work with the biggest research enterprises in the world to empower truly local insights, in any language. Most importantly, our passion for multilingual research goes far beyond ‘just translation’. Could we empower you to deliver high-quality insights?
Find out more: www.empowertranslate.com

Supporting sponsor:

YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. YouGov’s innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

Supporting sponsor:

The Nest Research is essentially Chloë Fowler (and her friends). She is a qualitative researcher through and through. She is also a proud MRS Fellow, ex-Chair of the AQR and an even more proud member of the MRSpride steering committee.

Supporting sponsor:

As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead.

With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future.

Next starts here.