Online communities - best practice initiative
10 June 2015

MRS is working with C Space to create a set of best practice guidelines for brands who are considering, or already running online communities.

According to MRS Annual Survey 2013, digital quantitative research spend nearly doubled between 2009 and 2013, from 25.6% to 44%. For qualitative research there was a similar picture with 14.1% being spent on online methodologies.

Clients need to justify their choice of methodologies and the impact and return of their investment.

With support from MRS, C Space is conducting a study to create guidelines for practitioners, in adherence to MRS professional standards. Over 20 client-side practitioners have been interviewed so far and a co-creation workshop has been held, with representatives from L'Oreal, Samsung, Twitter, Virgin Atlantic and McDonald’s, among others, helping to develop some clear themes.

You can have you say here.